War shows the worse side of life, Vietnam

Campaign
Agency Network: 
Published/Aired: 
May 2014
HRF:  War shows the worse side of life, Vietnam

Description

Print advertisement created by Grey, Brazil for HRF, within the category: Public Interest, NGO.

Caption

War brings out the worst.
Bring out your best.
Help us defend human rights.
Take action, get involved.

Advertising Agency: Grey, Brazil
Creative Directors: Mariangela Silvani, Sérgio Fonseca
Art Direction: Felipe Leite
Copywriters: Felipe Leite, Leandro Leal
Illustration: Fuze
Account Executive: Caio Volpe
Media: Davi Monteiro, Fernanda Massa, Ronaldo Camargo
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JayEm187's picture

Great execution, but where's a 5th version of the poster showing demonic American soldiers?!? Like showing their "War against Terror" in Guantanamo...

JayEm187
Activity Score 63
Photographer at cimdata.de Medienakademie |

Quid Pro Quo

McAdvertising's picture

Not a fan.

McAdvertising
Activity Score 180
zildo's picture

best of the 4. love it.

zildo
Activity Score 122
tip's picture

stunning work.

tip
Activity Score 85
juli86's picture

My fave. Great idea.

juli86
Activity Score 155
fredsushiman's picture

War brings out the worst? What kind of a discovery is that?
No insight, no interesting point of view, nothing to make people think "wow, yes, that's true, I'll keep reading".
Just Photoshop.

fredsushiman
Activity Score 65
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