Mini evolution, Electricity

Agency Network: 
December 2009
HP:  Mini evolution, Electricity


Print advertisement created by Publicis, India for HP, within the category: Electronics, Technology.


Great ideas start mini. HP mini notebooks.

Advertising Agency: Publicis India Gurgaon
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta
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Hiperion's picture

I love it.
It´s a pity that the claim is not original...

Activity Score 3138
Creative Director at zinkproject Valencia
willkesling's picture

I really don't feel the tag line "Great ideas start mini." fits with any of the illustrations in this series. If anything, the ideas that gave way to these technologies were huge. Imagine how crazy, outlandish and outside of the box Franklin's thinking was for back then.

Activity Score 15
Graphic Designer at Garrett
Wordnerd's picture

very nice thought

Activity Score 6692
Gualcor's picture


Activity Score 978

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

xcreativity's picture

great artwork

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

franktrana's picture

Nice concept and art, This is a favorite. The first one is not so obvious as the others (The train)

Activity Score 99
Art Director at HK Advertisingbureau |

hermotsura's picture

i liked those for 10 seconds exactly, then they didn't make any sense. i'm not happy with the idea behind them to be honest. i can't quite see the connection between a kite and electricity. ok, wires/lines? naaah... i mean the connection is a bit made-up. not sure if great ideas start mini either. first computers were not exactly mini, neither were the first telephones or what have you. if anything, great ideas become mini eventually, but that's about it. i really don't like the tag line, i guess you could tell that. the art is nicely executed tho.

On top of it all, if great ideas start mini, then obviously the mini HP notebook has the qualities and sophistication of a kite. Or a can. I'm not impressed.

Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

michdec's picture

I agree - surely if their claim is great ideas start mini then they're only at the start of a great idea and we should all wait until the up-to-date, finished product comes around.. as nice as the illustrations are, the idea is not sound at all

Activity Score 440
SeanJHughes's picture

You can't see the connection between a kite and electricity? Maybe you should do a little research about Benjamin Franklin. Education is always helpful.

And great IDEAS do start mini, as you expand on them, they become bigger, and better. IDEAS being the main word, not product etc, well that's just my take on it.

One thing I don't like is the tagline "..starts mini" leads me to believe that thing's are getting better, so shouldn't I wait, instead of buying a mini notebook.

Activity Score 4
Graphic Designer at Student
hermotsura's picture

ok, didn't know about ben franklin's legendary kite, i do confess, but no need to call me uneducated, that's a bit lame.

I see ur point tho and i take my words back.

Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

cruzialx's picture


Activity Score 194
Affinity Express Inc.
karan raghav's picture

great idea. great art.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

roel_bogers's picture

Absolutely fantastic artwork. Really like this, the message itself could be better though.

Activity Score 84
Bestpoint Productions
Geimima's picture

nice..very nice

Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

maxcomuni2's picture

Great work!

Activity Score 61
whatthefudge's picture

The best in the bunch.

Activity Score 1266
tantrik_indian's picture

There's No Idea here.

Activity Score 953
Copywriter |

~~this paranoid survived!~~

spelling's picture

reeeeaaaallllyyy nice! good work!

Activity Score 42
mayankbarolia's picture

nice concept.. very clear and good direction :)

Activity Score 144
kurtberengeiger's picture

Simply nice.

Activity Score 7330
mashhie's picture

great idea start mini

Activity Score 29
Copywriter at copywriter bates 141 delhi |


Ajay Dsouza's picture

Loved it. Well conceived.

Ajay Dsouza
Activity Score 12
Copywriter at Six" Communication
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