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Long lasting prints, 2

Campaign
Agency Network: 
Published/Aired: 
August 2008
HP:  Long lasting prints, 2

Description

Print advertisement created by Publicis, India for HP, within the category: Electronics, Technology.

Advertising Agency: Publicis India, Gurgaon, India
Creative Director: Anindya banerjee
Art Director: Shekhar kumar
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Highest Rated

sumsum's picture

it's one of those ideas: lets create sth thats just not possible and let the target group think: "ahhh, its not possible and it doesnt make sense because there were no printer in former times...but its advertising and so its ok! jippiiiie!"

sumsum
Activity Score 613
copywriter
Guest commenter's picture

bleck! part II

Guest commenter
manugon's picture

These are funny, I like' em. I'm just waiting for the first commenter who says: “It doesn't work, because the tower has always been leaning” (I'm imagining a really whiny voice, by the way).

manugon
Activity Score 142
burocreativo
capywriter's picture

No, it really doesn't work because they show a new model of printers and a print they assume to be made ages ago. Not only that is quite contradictory, it's just stupid because off course they didn't have printers back then.

It's the same idea that's being used several times for Post-its. But then it did make sense: a Post-it that stuck for several years or decades (not ages) to an object...

capywriter
Activity Score 5513
Copywriter at Freelance
manugon's picture

Yeah, I think the ad is funny but I agree it won't sell, even at first glance the art doesn't communicate “new technology”.

manugon
Activity Score 142
burocreativo
Guest commenter's picture

I was just thinking "But the tower has always been leaning".

Guest commenter
sumsum's picture

it's one of those ideas: lets create sth thats just not possible and let the target group think: "ahhh, its not possible and it doesnt make sense because there were no printer in former times...but its advertising and so its ok! jippiiiie!"

sumsum
Activity Score 613
copywriter
sumsum's picture

it's one of those ideas: lets create sth thats just not possible and let the target group think: "ahhh, its not possible and it doesnt make sense because there were no printer in former times...but its advertising and so its ok! jippiiiie!"

sumsum
Activity Score 613
copywriter
Crisp One's picture

its still leaning....

Crisp One
Activity Score 2005
Other at New York
ferdinandius's picture

done!!!!

ferdinandius
blueturtles's picture

don't like that little logo thing going on down there.

blueturtles
Activity Score 237
Art Director at BBDO
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