Description
Print advertisement created by Publicis, India for HP, within the category: Electronics, Technology.
National Creative Director: Emmanuel Upputuru
Art Directors: Rohit Bagga, Prasad Raghavan
Copywriter: Harsharan Vir Singh
Highest Rated

The premise is that the tiny memory stick has the capacity to store all the footage from Tendulkar's international career so far (it started in 1989).
I doubt I would have got it had I not seen the Satyajit Ray career span one first. The idea isn't bad, but the implementation does nothing for me - it would have been nice to see something more visual.

mmm no

can someone explain? what is that line? a memory stick? it's so f***ing small

actually its not a creative, cause there is nothing all for hp promotion.

The premise is that the tiny memory stick has the capacity to store all the footage from Tendulkar's international career so far (it started in 1989).
I doubt I would have got it had I not seen the Satyajit Ray career span one first. The idea isn't bad, but the implementation does nothing for me - it would have been nice to see something more visual.

SO U R WAITING HIM TO DIE TO KNOW THE CAPACITY
copywriter

Cool..