Tomato

Campaign
Agency Network: 
Published/Aired: 
May 2008
Hovis:  Tomato

Description

Print advertisement created by McCann, United Kingdom for Hovis, within the category: Food.

Caption

The softest thing since sliced bread.

Advertising Agency: McCann-Erickson London, UK
Art Director: Ben Brazier
Copywriter: Johnny Skinner
Photographer: Kevin Summers
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ahmed ragheb's picture

mmmm .. !! ni.ce!

ahmed ragheb
Activity Score 297
Graphic Designer
onestuomo's picture

Nice???

If this campaign was italian, the comment should be very different!!

Be honest, say the truth!

onestuomo
Activity Score 33
Art Director at Art Director at Lowe Pirella Fronzoni
Tincho's picture

Agree.

Tincho
Activity Score 1093
Art Director
Brunoni's picture

Exactly.

Brunoni
Activity Score 103
Maracaibo
Davosk's picture

Idea is a bit soft but nice art direction.

Davosk
Activity Score 4811
Art Director
getconnected2001's picture

good if not inspired!

getconnected2001
Activity Score 987
Art Director at New Delhi
Zemane's picture

Weak.

Zemane
Activity Score 284
Copywriter |

"Talent is luck. The important thing in life is courage."

R. Rinaldi's picture

Refreshing.

R. Rinaldi
Activity Score 686
Singapore
BachBern's picture

Amateur

BachBern
Activity Score 106
NatalieM's picture

Who said all sliced bread is soft?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

tago's picture

o-hooo
why did you upload this stuff?

it's nothing

tago
Activity Score 21
copywriter
Guest's picture

The tagline seems a bit odd, but it's otherwise a great ad. It really conveys the whole "soft" idea quite nicely.

Guest
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