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alphonse's picture

The ad contain a hell lot of features but if it is targeted to someone who travels a lot, I'm sure they'll love it. 8/10.

Sincerely,
Abdul Rahman
http://www.flycopy.com/

alphonse
Activity Score 17
Freelance Copywriter |

Sincerely,
Abdul Rahman
Fly Copy

everartz's picture

the concept is stronger than the art direction, it seems very plain to me, they could've made the background colors more vibrant to emphasis the "it's got everything else" phrase...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

hadisyriani's picture

Sorry guys but it so like the Hummer H3 ads...

first the H3 that goes under water...

http://www.youtube.com/watch?v=Nie4PK92E5o

Then the H3 with the virtual gaming...

http://www.youtube.com/watch?v=6q_3eTTTUNo

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
benjaminbrown's picture

This is crap, you can't just make something up about a product and then make the strapline fit around the fact that it doesn't do it.

That's not how it works, the skill is fitting an idea around the features it does have. (I am I really typing that out for you?)

Complete bunk.

benjaminbrown
Activity Score 439
Creative Director
but_why's picture

I know what you mean it feels lazy. I suppose it's just a lteral way of saying it's got a lotta features tho. But that doesn't make it a good idea.

but_why
Activity Score 280
Watford
misterpanda's picture

good. it reminds me back to future

misterpanda
Activity Score 282
Art Director at BBDO
capywriter's picture

As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...

capywriter
Activity Score 5512
Copywriter at Freelance
capton john's picture

good idea, but may be more effective if you add some exhausting effect.

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

capton john
Activity Score 640
Indore |

Think, Act, Invent.
www.narendrakeshkar.com

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