Agency Network: 
Published/Aired: 
November 2014
House of Fraser:  Polar Bear
House of Fraser Print Ad -  Polar Bear

Description

This ad embodies the spirit of ‘Be you no matter who’ (HOF’s new tagline). The comfy slouch of the polar bear in uggs makes the coldest place on earth look the cosiest. He is completely at ease with himself, and has the perfect colour boots to match his own personal style.

Print advertisement created by 18 Feet & Rising, United Kingdom for House of Fraser, within the category: Retail Services.

Caption

Be you no matter who.

Advertising Agency: 18 Feet & Rising, London, UK
Creative Director: Anna Carpen
Creative: Liv Wadstrom
Account Manager: Danielle Stephenson
Producer: Greg Hemes
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Highest Rated

Dzsoi's picture

Wow, what a tagline... I have never heard this thought before, I will live my life differently from now on!

Dzsoi
Activity Score 8603
Copywriter
Dzsoi's picture

Wow, what a tagline... I have never heard this thought before, I will live my life differently from now on!

Dzsoi
Activity Score 8603
Copywriter
damnson's picture

Shameful.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

pass.

kleenex
Activity Score 58777
Web Designer/Developer
morse's picture

Wow, it's weird. Makes me look twice.

morse
Activity Score 18159
Art Director |

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