Make Daddy Jealous, Luxe

Agency Network: 
May 2013
Hotwheels:  Make Daddy Jealous, Luxe


Print advertisement created by Ogilvy, France for Hotwheels, within the category: Gaming.


Hotwheels Elite Collection. Make Daddy Jealous.

Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Gueret, Kurt Novack
Copywriters: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Directors: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
3D Illustrator: Antoine Mairot / La Manufacture
Producer: Mk Studio Paris / La Manufacture
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser's Supervisor: Claire Moison
Planner: Ivan Pejcic
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Highest Rated

fernando aljaro's picture
fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

talkingisfree's picture

Good idea, good execution but more of the same. Boring

Activity Score 2712
Art Director
Brainsugar's picture

Hey why not 52 eyes? or 78? only three is boring. pffffffffff.......
Cannes scam depress me.

Activity Score 1634
MindDrift's picture

Some agencies have no clue on what constitutes a campaign. Thankfully there are no red or purple eyes, otherwise Ogilvy wouldn't have stopped at 3.

Activity Score 1164
Art Director
Troll's picture

Scam brand. Lazy creative.

Activity Score 672
Copywriter |


wave's picture

Scam brand. Lazy creative. Stupid comment

Activity Score 476
Troll's picture

Thanks for that.

Activity Score 672
Copywriter |


michele123's picture

I like the idea, simple and funny.
But true : we've seen so many Hot Wheels ads ...

Activity Score 414
Art Director
Best Ads's picture

Good idea!

Best Ads
Activity Score 30
Art Director
kleenex's picture

I like, but will will sell more cars???

Activity Score 58777
Web Designer/Developer
old's picture

Kleenex please. There is life outside of this site. Get to work.

Activity Score 90
certaintly's picture

yup, scammy.
idea itself is good. creative. but just too ugly

Activity Score 3984
alex razzaghi's picture

Instead of a one off they decided to give us 3.
what is wrong with that? it's a fun cool idea. I don't think it's lazy I think it's smart to be repetitive sometimes.
I have a conceptual campaign that is repetitive and I'm completely okay with it. Sometimes repetition is good LOL :).
That being said yes they could've done a version with fingers coming in the car...
And if I worked there I would've definitely brought that up.
Most importantly I would've loved to have been associated with this campaign and I'm mad i didi not think of it.

alex razzaghi
Activity Score 241
msea's picture

I like it! good reminder about hot wheels

Activity Score 139
Art Director
fernando aljaro's picture
fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

russo's picture

It´s a good ad, very nice idea! Yes, it could be only one ad.

Activity Score 23
Creative Director
old's picture

great campaing!

Activity Score 90
Lecter Lecaros's picture

Done a million times

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

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