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Make Daddy Jealous, Luxe

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Print advertisement created by Ogilvy, France for Hotwheels, within the category: Gaming.

Caption

Hotwheels Elite Collection. Make Daddy Jealous.

Advertising Agency: Ogilvy & Mather, Paris, France
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Gueret, Kurt Novack
Copywriters: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Directors: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
3D Illustrator: Antoine Mairot / La Manufacture
Producer: Mk Studio Paris / La Manufacture
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser's Supervisor: Claire Moison
Planner: Ivan Pejcic
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Highest Rated

fernando aljaro's picture
fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

talkingisfree's picture

Good idea, good execution but more of the same. Boring

talkingisfree
Activity Score 2712
Art Director
Brainsugar's picture

Hey why not 52 eyes? or 78? only three is boring. pffffffffff.......
Cannes scam depress me.

Brainsugar
Activity Score 1631
Copywriter
MindDrift's picture

Some agencies have no clue on what constitutes a campaign. Thankfully there are no red or purple eyes, otherwise Ogilvy wouldn't have stopped at 3.

MindDrift
Activity Score 1170
Graphic Designer
Troll's picture

Scam brand. Lazy creative.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

wave's picture

Scam brand. Lazy creative. Stupid comment

wave
Activity Score 471
Troll's picture

Thanks for that.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

michele123's picture

I like the idea, simple and funny.
But true : we've seen so many Hot Wheels ads ...

michele123
Activity Score 414
Art Director
Best Ads's picture

Good idea!

Best Ads
Activity Score 30
Art Director
kleenex's picture

I like, but will will sell more cars???

kleenex
Activity Score 52690
Web Designer/Developer
old's picture

Kleenex please. There is life outside of this site. Get to work.

old
Activity Score 90
Copywriter
certaintly's picture

yup, scammy.
idea itself is good. creative. but just too ugly

certaintly
Activity Score 3994
alex razzaghi's picture

Instead of a one off they decided to give us 3.
what is wrong with that? it's a fun cool idea. I don't think it's lazy I think it's smart to be repetitive sometimes.
I have a conceptual campaign that is repetitive and I'm completely okay with it. Sometimes repetition is good LOL :).
That being said yes they could've done a version with fingers coming in the car...
And if I worked there I would've definitely brought that up.
Most importantly I would've loved to have been associated with this campaign and I'm mad i didi not think of it.
:)

alex razzaghi
Activity Score 243
msea's picture

I like it! good reminder about hot wheels

msea
Activity Score 139
Art Director
fernando aljaro's picture
fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

russo's picture

It´s a good ad, very nice idea! Yes, it could be only one ad.

russo
Activity Score 23
Creative Director
old's picture

great campaing!

old
Activity Score 90
Copywriter
Lecter Lecaros's picture

Done a million times

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

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