Also From This Campaign 3
Description
Print advertisement created by Ogilvy, France for Hotwheels, within the category: Gaming.
Hotwheels Elite Collection. Make Daddy Jealous.
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Gueret, Kurt Novack
Copywriters: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Directors: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
3D Illustrator: Antoine Mairot / La Manufacture
Producer: Mk Studio Paris / La Manufacture
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser's Supervisor: Claire Moison
Planner: Ivan Pejcic
Hey why not 52 eyes? or 78? only three is boring. pffffffffff.......
Cannes scam depress me.
Some agencies have no clue on what constitutes a campaign. Thankfully there are no red or purple eyes, otherwise Ogilvy wouldn't have stopped at 3.
Scam brand. Lazy creative.
@TrollusMaximus
http://www.behance.net/trollus_maximus
Thanks for that.
@TrollusMaximus
http://www.behance.net/trollus_maximus
I like the idea, simple and funny.
But true : we've seen so many Hot Wheels ads ...
Instead of a one off they decided to give us 3.
what is wrong with that? it's a fun cool idea. I don't think it's lazy I think it's smart to be repetitive sometimes.
I have a conceptual campaign that is repetitive and I'm completely okay with it. Sometimes repetition is good LOL :).
That being said yes they could've done a version with fingers coming in the car...
And if I worked there I would've definitely brought that up.
Most importantly I would've loved to have been associated with this campaign and I'm mad i didi not think of it.
:)
It´s a good ad, very nice idea! Yes, it could be only one ad.
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