Also From This Campaign 3
Description
Print advertisement created by Ogilvy, France for Hotwheels, within the category: Gaming.
Hotwheels Elite Collection. Make Daddy Jealous.
Chief Creative Officer: Chris Garbutt
Executive Creative Directors: Cedric Gueret, Kurt Novack
Copywriters: Antoine Gauquelin, Bruno Bicalho Carvalhaes
Art Directors: Bruno Bicalho Carvalhaes, Antoine Gauquelin
Photographer: Roberto Badin
3D Illustrator: Antoine Mairot / La Manufacture
Producer: Mk Studio Paris / La Manufacture
Art Buyer: Jochen Hoops
Account Supervisor: Julien De Beauvoir
Advertiser's Supervisor: Claire Moison
Planner: Ivan Pejcic
Good idea, good execution but more of the same. Boring
Hey why not 52 eyes? or 78? only three is boring. pffffffffff.......
Cannes scam depress me.
Some agencies have no clue on what constitutes a campaign. Thankfully there are no red or purple eyes, otherwise Ogilvy wouldn't have stopped at 3.
Scam brand. Lazy creative.
@TrollusMaximus
http://www.behance.net/trollus_maximus
Scam brand. Lazy creative. Stupid comment
Thanks for that.
@TrollusMaximus
http://www.behance.net/trollus_maximus
I like the idea, simple and funny.
But true : we've seen so many Hot Wheels ads ...
Good idea!
I like, but will will sell more cars???
yup, scammy.
idea itself is good. creative. but just too ugly
Instead of a one off they decided to give us 3.
what is wrong with that? it's a fun cool idea. I don't think it's lazy I think it's smart to be repetitive sometimes.
I have a conceptual campaign that is repetitive and I'm completely okay with it. Sometimes repetition is good LOL :).
That being said yes they could've done a version with fingers coming in the car...
And if I worked there I would've definitely brought that up.
Most importantly I would've loved to have been associated with this campaign and I'm mad i didi not think of it.
:)
I like it! good reminder about hot wheels
Fernando Aljaro / Creative Director JWT
It´s a good ad, very nice idea! Yes, it could be only one ad.
great campaing!
Done a million times
Latest Collections
