Tattoos - Butterfly

Campaign
Agency Network: 
Published/Aired: 
April 2015
Hotpoint:  Tattoos - Butterfly

Description

Print advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Caption

No stain is forever.

Advertising Agency: J Walter Thompson, Milan, Italy
Chief Creative Officers: Enrico Dorizza, Sergio Rodriguez
Creative Director: Paolo Cesano
Art Director: Fabrizio Pozza
Copywriter: Paolo Cesano
Illustrator: Alice Guazzo
Photographer: Luigi Ziliani
Post production: Michela Secchi
Rep. And Production: Andrea Bertuzzi Livello06/1806 srl
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Highest Rated

kleenex's picture

Not great.

kleenex
Activity Score 58777
Web Designer/Developer
Shraddha_pawar's picture

what??? i mean, this is just disgusting... & WRONG!!!

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

Temple's picture

Come on, its not disgusting. It is very elegantly shot. Unfortunately, the agency has the fallacy that this is, somehow, a world-class idea, while it is a below par one. Mass blindness, happens all the time.

Temple
Activity Score 11339
Creative Director
Shraddha_pawar's picture

I said it's disgusting because personally when i look at it, it makes me sick !
they just can't target short lives of butterflies to convince how powerful their washing machine is...

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

shmoobuster311's picture

Disclaimer: No butterflies were harmed during this ad.

How is this targeting butterflies? I see no butterfly slander in this ad.

shmoobuster311
Activity Score 244
Copywriter
T.'s picture

Lovely photography. Don't people buy a washing machine because it's durable, quiet, saves power, is bio-degradable... and washing detergent for its stain removal capabilities?

T.
Activity Score 1110

What's your ad telling the consumer?

shmoobuster311's picture

I'd say the ad's bad, but not disgusting.

shmoobuster311
Activity Score 244
Copywriter
kleenex's picture

Not great.

kleenex
Activity Score 58777
Web Designer/Developer
underscores's picture

I get the concept but not sure is a great one for awards.

underscores
Activity Score 335
Sarin's picture

Is this detergent ads? No?

Sarin
Activity Score 342
Graphic Designer at Chulalongkorn |

Don't question it. Just let it roll over you.

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