Tattoos - Anchor

Agency Network: 
April 2015
Hotpoint:  Tattoos - Anchor


Print advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.


No stain is forever.

Advertising Agency: J Walter Thompson, Milan, Italy
Chief Creative Officers: Enrico Dorizza, Sergio Rodriguez
Creative Director: Paolo Cesano
Art Director: Fabrizio Pozza
Copywriter: Paolo Cesano
Illustrator: Alice Guazzo
Photographer: Luigi Ziliani
Post production: Michela Secchi
Rep. And Production: Andrea Bertuzzi Livello06/1806 srl
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mark3r's picture

The read is a bit far fetched.

Activity Score 1949
Art Director at Scout
work and copy's picture

Some stains are forever. I do not get how the stains looking like real-life objects reinforce that capabilities of the washing machine...

The images look good; although the tagline is placed in an awkward spot making it distracting to read against the curves and color-changes on the image.

EDIT: Oh! As opposed to tattoos which are permanant'ish. Got it; many may not take the time to deduce the meaning.

work and copy
Activity Score 513
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