Advertisement

Jellyfish

Campaign
Agency Network: 
Published/Aired: 
November 2015

Description

Print advertisement created by Friends, Russia for Hotpoint, within the category: Electronics, Technology.

Log in or register to post comments

Highest Rated

VeronicaFranco's picture

If people need an encyclopedia in order to understand an ad, then the ad is weak

VeronicaFranco
Activity Score 789
Copywriter
kleenex's picture

nice look.

kleenex
Activity Score 53248
Web Designer/Developer
Priya Wijetunga's picture

Great.

Priya Wijetunga
Activity Score 1667
General Manager
halaby87's picture

Cool

halaby87
Activity Score 10382
Noswadizzle's picture

What is the point of making it look like a jellyfish?

Noswadizzle
Activity Score 484

Noswadizzle

ThatAwkwardWriter's picture

It took me a minute. They pay it off with the line, 'Makes food live longer.' Jellyfish live for a long time, same with whales and parrots. I guess they're trying to juxtapose that with food that arguably parishes quickly.

It's an okay idea, the line's terribly weak.

ThatAwkwardWriter
Activity Score 43
VeronicaFranco's picture

If people need an encyclopedia in order to understand an ad, then the ad is weak

VeronicaFranco
Activity Score 789
Copywriter
Noswadizzle's picture

That is a big assumption to make; thinking your reader will know that.

Noswadizzle
Activity Score 484

Noswadizzle

TheBear's picture

Not parrots, kiwis. But anyway, I agree with you. Advertising is supposed to be for the general public and I don't think this kind of information (life span of a jelly fish, whale and kiwi) is in the hands of the aforementioned, for that reason any client with a bit of common sense would kill this. Therefore I conclude that this is award show advertising.

TheBear
Activity Score 488
General Manager |

I'm good at this But not perfect.

theoliver's picture

I was going to ask the same thing. Why does the food in the series look like animals, what's its relevance?

theoliver
Activity Score 55
creative director
T.'s picture

If a mushroom lives longer it becomes a jellyfish?

T.
Activity Score 1110

What's your ad telling the consumer?

Mytwocents's picture

Nice art direction. The idea of making things look like other things to make a point has been done to death though.

Mytwocents
Activity Score 285
Copywriter
Haggiesm's picture

Looks great, but why are we always trying to hide crucial pieces of text? And then there's a typo (life).

Haggiesm
Activity Score 49
Advertisement
Advertisement
Advertisement