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dadada's picture

very literal, ugly visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

pradhan's picture

Nice idea...shabbily executed

pradhan
Activity Score 6
Art Director
the_ashlands's picture

if they want to portray a feeling of home the sign should be a for rent sign or for sale rather than a hotel sign.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Cannina's picture

Done by students last year. And much better!

Cannina
Activity Score 100
Copywriter
PaulyG_fill in the blank's picture

None us these executions say 'home'. A hotel sign doesn't say home, it suggests that I'm out on the street. There should be a 'home sweet home' sign (not that that would make these fantastic or anything) or something that says, 'cozy home', because that's the difference between a house and a home - a cozy feel (I'm sure other people have their own interpretations as to what makes a house a home.), but none of these executions are it.

PaulyG_fill in ...
Activity Score 1148
Copywriter
mikelite's picture

what?!

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

kalpesh78's picture

wasn't there an idea done like this one earlier that had a headline saying don't let bed-bugs go unckecked. Don't let dustmites go unchecked.. etc.etc.. and the Visual was that of a rug with a city on it. a bed with a city built on it??

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Sick-of-adS's picture

Very bad execution and presentation of a good thought..

Sick-of-adS
Activity Score 250
Art Director
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