Sign, 3

Campaign
Agency Network: 
Published/Aired: 
February 2009
Like
20
Views
10666
Hot Wheels:  Sign, 3

Description

Print advertisement created by Miami Ad School, Brazil for Hot Wheels, within the category: Gaming.

Caption

Adventure in each detail.

Advertising School: Miami Ad School, São Paulo, Brazil
Art Director: Caio Tezoto
Copywriter: Marcel Pazini
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Highest Rated

Guest's picture

Yes, is for the parents. Yes, these is a great ad. so much better than http://adsoftheworld.com/media/print/hotwheels_petz_dog

Guest
Guest's picture

so explicit

Guest
Blessed Besse's picture

so very explicit

Blessed Besse
Activity Score 104

LOVE,

BLESSED BESSE

Guest's picture

the ads for matchbox cars is much better, don't you think?

Guest
Guest's picture

I disagree. I think it ad is perfect for children. because it is children who attempt to find other ways to get action or adventure. and the stairs is classic. useful. shows a lot of detail.

Guest
alnore's picture

but would children understand this?

alnore
Activity Score 212
freelance |

all balls, no brains

Guest's picture

this ad is not for the children is for the parents... think a bit more before write... sorry my english

Guest
ska's picture

Looks like children did the ad.

"Don't shoot the messenger."

ska
Activity Score 61
Copywriter at Mother |

____________________
Shoot the messenger.

Guest's picture

Every Challenge is an opportunity

Guest
Guest's picture

Nice Concept, Sensible Execution.
"Every Challenge is an opportunity"

Guest
Guest's picture

hey, i din't get the concept? what does it mean? does it mean that it is adventurous to climb these stairs?

Guest
mckeephoto's picture

Actually, I don't think the ad is aimed at children at all. The photo is aimed at the adult who played with the cars as a child. And, who has a child now..

And, who doesn't mind getting their walls knicked up as the little buggers shoot the cars down the stairs, creating sneaky traps for unwary adults walking through.

mckeephoto
Activity Score 83
Boston, MA |

Matt McKee Photography/Photo Illustration
http://www.mckeephotography.com

monicamexico's picture

I don't get this one. Sorry.

monicamexico
Activity Score 830
phoamcor's picture

lame garbage

phoamcor
Activity Score 1284
Guest's picture

not good enough, i'm afraid.

have a look at what got gold at cannes last year. that's the bench mark.

these don't even come close.

Guest
akhtar's picture

i agree. i dont get the ad. is it really for children

akhtar
Activity Score 4
Post Dot Net |

akhtar

Guest's picture

Yes, is for the parents. Yes, these is a great ad. so much better than http://adsoftheworld.com/media/print/hotwheels_petz_dog

Guest
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