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Parquet

Campaign
Agency Network: 
Published/Aired: 
April 2009
Like
53
Views
11416
Hot Wheels:  Parquet

Description

Print advertisement created by Ogilvy, United Kingdom for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, London, UK
Creative Director: Alasdair Graham
Head Of Art: Andy Bird
Art Directors: Jason Mendes
Copywriters: Jason Mendes
Photographers: Chris Jelley, Photolibrary
Retoucher: Trevor Qizilbash @ Tag
Art Buyers: Coral Stafford, Brigette Martin
Agency Producer: Mark Doyle
Account Manager: Leah Walsh
Account Supervisor: Kate Dowling
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Guest's picture

oh great! more hot wheels!!!!
mediocre and the easiest assignment in the world

Guest
StarlaY's picture

I like the idea but, the execution could have been much better.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Thats some bad photoshop.

Guest
Guest's picture

Thats some bad photoshop.

Guest
amin24e's picture

not very bad
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
TRICKY's picture

no wonder there's a world wide crisis in fact when you see the credits you realize that a lot of people aren't working

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

wtf?!??!?!

Guest
Guest's picture

One of the worst campaigns. No wonder!!! Its from London. I am sure it will Cannes. You racist white male creatives... stop giving each other hand jobs.

Guest
Hibon's picture

I think i know who is the racist here....you must go to see a doctor brother!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Brother??? Where did you learn that?? If you are in British advertising, look around to see how many coloured people there are around you. Only the elite white British brotherhood among award juries have kept you/london creative. Even if that means awarding campaigns like these created by the other members of mostly male white British brotherhood. Its a creative reputation created by giving hand jobs. Go get some creative sense from people of Brazil.

Guest
Guest's picture

Nos somos todos irmaos cara, nao è por ser brasileiro que somos "alliens"...tambem è tempo de acabar com essa "treta" de cor de pele e creatividade preto & branco. O mundo vive em "multicolour"...voce ainda esta no preto e branco.

Guest
Guest's picture

dam dude you've got some issues.

Guest
Hibon's picture

dam dude....

Hibon
Activity Score 3734

Simple ideas are the best !

My_friend_Goo's picture

I like it. Execution could have been better though

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Hibon's picture

Bad execution....3/10 idea.

Hibon
Activity Score 3734

Simple ideas are the best !

miko1aj's picture

What a terrible landscape photo. Is it taken from flickr? Come on!

miko1aj
Activity Score 3086
ADcoke's picture

i don`t think so

ADcoke
Activity Score 160
buscando trabajo
andrewnhem's picture

I think that all twelve people on credit for this assignment could have tried a bit harder to create something fresh.

This piece is as if Photoshop had a "Take a Dump" tool and the AD used it liberally.

andrewnhem
Activity Score 27
Copywriter
StarlaY's picture

loved that photoshop comment.:) this and my country's prime minister's recent mistake in a press meeting, saying: "they claim those pictures were enhanced by photoshock! There's no photoshock!!"

but yep, this lay out is a total photoshock!

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

Ok, good idea, let me know when you finish!

Guest
DarkSide's picture

1 head of art, 2 art directors and a very bad photoshop

DarkSide
Activity Score 1066
Other
Guest's picture

One of the greatest campaigns. No wonder!!! Its from Brazil. I am sure it will Cannes. You racist black male creatives... stop giving each other hand jobs.

Guest
Chris's picture

horrible photo retouching job. And get a better image, I'm sure Ogilvy will fork out a few bucks for a stock image instead of shooting the office floor and ripping a low res off flikr.
Idea...Average.

Chris
Activity Score 1935
Art Director
Guest's picture

great campaign. The other two look better than this one.

Guest
Black Fauns's picture

Me like, very much.

Black Fauns
Activity Score 137
Copywriter at London
louie_wang's picture

ok,nice

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Guest's picture

But art direction, good idea!

Guest
Guest's picture

who honestly gets a brief like this? it's for hot wheels, but do whatever you like.

crappy ad, for award purposes only.

Guest
Guest's picture

Brazil has no creativity. You rip off the old ideas that Europe has use and abused over the last 10 years. Brazil will always be 10 steps behind us!!!!

Guest
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