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Lemonade and Candies

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Ogilvy, Guatemala for Hot Wheels, within the category: Gaming.

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Creative Directors: Herberth Monterroso, Miguel Mayen
Art Director: Fernando Mira
Copywriter: Otto Gramajo
Advertiser's Supervisor: Ivette Molina De Nájera
Account Supervisor: Tete Del Cid
Photographer: Alfredo Artiga
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Billybell's picture

Really Nice

Billybell
Activity Score 373
Art Director
rehpani's picture

NICE INSIGHT

rehpani
Activity Score 312
Etorres Publicidad/ITSU
AdBuzzer's picture

Nice visual, but for me it's not clear what is being advertised here (I don't know the Hot Wheels brand).

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Billoughsby's picture

This is classic cut-straight-to-it marketing that only a brand legend can get away with. And if you have that kind of brand, why not do something like this?

99% of the people will get the joke, and grin ear to ear. Beauty.

(Hot Wheels are a toy known to every generation of children worldwide since their introduction in 1967. Part of the key to their continuing appeal lies in the fact that they're still obtainable in groceries and department stores for about a dollar, making them the cheapest major brand-recognition toy on the market, period. 3 year olds go gaga for them; 50 year olds are spotted shopping through racks of them for their collection. There you go. Crash course in Hot Wheels.)

Billoughsby
Activity Score 5150
Art Director |

That's it.

shaun1800's picture

I pretty much agree with everything from Billoughsby. Almost everyone knows the Hot Wheels brand so it's pretty obvious what's being advertised here. Love it.

shaun1800
Activity Score 293
Copywriter
morse's picture

So very cool. Love it.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SoCH_TO's picture

Good Insight !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Blue Apple's picture

Cooooooooooooooooooooooooooooooooooooooooool

Blue Apple
Activity Score 120
Art Director
Nike Diesel's picture

Hahaha! Awesome!

Nike Diesel
Activity Score 13698
Art Director
miko1aj's picture

absolutely outstanding, iconic, canonical campaign.

miko1aj
Activity Score 3086
atb2005's picture

You got to be joking. You are putting this campaign in the same category with such other truly iconic ads as VW Think Small, The Economist "I never read the economist", and the Marlboro Man, to name a few. While I agree that it's a nice campaign, I don't think it's "iconic".

atb2005
Activity Score 13557
miko1aj's picture

Hmm. I think it's a semantic matter. I see Your point and agree that mentioned campaigns are sort of higher level than Hot Wheels, but I think I would name "Think Small" and stuff like that monuments rather. Saying "iconic" i wanted to point to the fact that Hot Wheels ad is impressively genuine and true, splendidly representing that what we could describe as brand's place in real life. You've mentioned "mature" brands and products. Toys will never have such "weight" and their print will probably never be "iconic" in the Marlboro way, but reasoning, storytelling, wisdom – yes, I think it's on the same level as campaigns you've named.

miko1aj
Activity Score 3086
ace85le's picture

Impressive.

ace85le
Activity Score 3935
Marketing Manager |

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CABAZORRO's picture

En todo...

CABAZORRO
Activity Score 366
graphic
toshmr's picture

why lemonade and candies? please explain to me. thanks

toshmr
Activity Score 129
Guagua
Nike Diesel's picture

Cus that's what some kids love to drink and eat :)

Nike Diesel
Activity Score 13698
Art Director
LittleJoe's picture

better for me if it was an ambient with objects put in a real station...

LittleJoe
Activity Score 345
Graphic Designer at Torino
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