Description
Print advertisement created by Ogilvy, Guatemala for Hot Wheels, within the category: Gaming.
Chief Creative Officer: Ramiro Eduardo
Creative Directors: Herberth Monterroso, Miguel Mayen
Art Director: Fernando Mira
Copywriter: Otto Gramajo
Advertiser's Supervisor: Ivette Molina De Nájera
Account Supervisor: Tete Del Cid
Photographer: Alfredo Artiga
Nice visual, but for me it's not clear what is being advertised here (I don't know the Hot Wheels brand).
This is classic cut-straight-to-it marketing that only a brand legend can get away with. And if you have that kind of brand, why not do something like this?
99% of the people will get the joke, and grin ear to ear. Beauty.
(Hot Wheels are a toy known to every generation of children worldwide since their introduction in 1967. Part of the key to their continuing appeal lies in the fact that they're still obtainable in groceries and department stores for about a dollar, making them the cheapest major brand-recognition toy on the market, period. 3 year olds go gaga for them; 50 year olds are spotted shopping through racks of them for their collection. There you go. Crash course in Hot Wheels.)
That's it.
I pretty much agree with everything from Billoughsby. Almost everyone knows the Hot Wheels brand so it's pretty obvious what's being advertised here. Love it.
So very cool. Love it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
You got to be joking. You are putting this campaign in the same category with such other truly iconic ads as VW Think Small, The Economist "I never read the economist", and the Marlboro Man, to name a few. While I agree that it's a nice campaign, I don't think it's "iconic".
Hmm. I think it's a semantic matter. I see Your point and agree that mentioned campaigns are sort of higher level than Hot Wheels, but I think I would name "Think Small" and stuff like that monuments rather. Saying "iconic" i wanted to point to the fact that Hot Wheels ad is impressively genuine and true, splendidly representing that what we could describe as brand's place in real life. You've mentioned "mature" brands and products. Toys will never have such "weight" and their print will probably never be "iconic" in the Marlboro way, but reasoning, storytelling, wisdom – yes, I think it's on the same level as campaigns you've named.
Impressive.
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better for me if it was an ambient with objects put in a real station...
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