Gun, 2

Campaign
Agency Network: 
Published/Aired: 
April 2016
Like
55
Views
7209
Hospital São Carlos:  Gun, 2

Description

Print advertisement created by Bolero, Brazil for Hospital São Carlos, within the category: Health.

Caption

Whoever doesn't donate organs ends up taking the life of those who need them.

Advertising Agency: Bolero, Brazil
Creative Director: André Mota
Art Directors: Andrey Ustnot, Bruno Nastri, Jorge Sobreira
Copywriter: Ian Thomé
Illustrator / 3D: Noah Scalin
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Highest Rated

danwrites's picture

youre not taking the life of someone by not donating. i don't think a negative approach is the way to go

danwrites
Activity Score 61
General Manager
talkingisfree's picture

No

talkingisfree
Activity Score 2712
Art Director
danwrites's picture

youre not taking the life of someone by not donating. i don't think a negative approach is the way to go

danwrites
Activity Score 61
General Manager
maper's picture

Jesus.

maper
Activity Score 208
Copywriter at Circul8
somyxie's picture

just can't believe my eyes

somyxie
Activity Score 2
Keep-Going's picture

Oh lord...

Keep-Going
Activity Score 107
MatthC's picture

Beurk !

MatthC
Activity Score 146
Art Director
Dzsoi's picture

Dead idea. I didn't kill it.

Dzsoi
Activity Score 8603
Copywriter
kleenex's picture

This got the green light!?!?!?!

kleenex
Activity Score 58777
Web Designer/Developer
siso's picture

Forced in wrong direction

siso
Activity Score 64
Art Director
Dope Benedictus XVI's picture

The idea itself is bad and even worse with the scare tactic.

Dope Benedictus XVI
Activity Score 71
DaLy's picture

Seriously who passed this idea?

DaLy
Activity Score 120
Wordnerd's picture

Why not take it to the next level?
If you don't donate organs you kill someone who's a jew. You know who else killed jews? That's right. You're hitler. Donate you f***ing nazi

But actually the idea isn't that bad - the execution is. I mean if it said: "Save someones life instead of taking somebody with you." It would be a a whole lot less offensive (It would still be a forced image but at least it sticks out)

Alsoalso: Shouldn't rather MISSING organs form the gunshape?

Wordnerd
Activity Score 6690
Copywriter
Priya Wijetunga's picture

Terrible idea.

Priya Wijetunga
Activity Score 1667
General Manager
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