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Agency Network: 
Published/Aired: 
April 2018
Hospital Moinhos de Vento: Eye

Description

Print advertisement created by McCann, Brazil for Hospital Moinhos de Vento, within the category: Health.

Caption

Who will inherit your greatest wealth?
Become an organ donor.

Advertising Agency: McCann Health, Brazil
Creative Director: Bruno Abner Rebelo
Art Directors: Thiago Silva, Daniel Machado
Designer: Marcelo Segovia
Copywriters: Monica Tritone, Nando Franchim
Client Service: Ricardo Takahashi
Planning Director: Fernanda Galvão
Media Planning: Adriano Botter, Allan Gomes
Illustration: Lightfarm / Brazil
Client Approval: Mohamed Parrini, Marga Acioli, Débora Elmo
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Highest Rated

williamhillx's picture

Nice work!

williamhillx
Activity Score 25
baconneedles's picture

Great stuff!

baconneedles
Activity Score 849
Copywriter
SugarBomb's picture

Stunning. Well done.

SugarBomb
Activity Score 31
Creative Director |

Sugar

dogo365's picture

Wow, Well done.

dogo365
Activity Score 12
Other at Đồ gỗ 365
sold's picture

now we are talking serious
well done

sold
Activity Score 3379
Copywriter
williamhillx's picture

Nice work!

williamhillx
Activity Score 25
LouisSmith's picture

Hannibal Lector's jewellery..... They r really cool, but a little bit scary....)

LouisSmith
sebas_by97's picture

well done!

sebas_by97
Activity Score 10
Copywriter at Independent |

Sebastián Buriticá YepesCopywriterPassion for Words

Hadrons's picture

http://relativity.manyhadrons.net/?p=826

The Analysis is in Hebrew, but you get the point.
One of the most brilliant campaigns I've seen lately, excellent work (brilliant really) of the Art and the copy just complete it perfectly. Definitely Clio candidate <3

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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