Agency Network: 
April 2008
Hospital de Câncer de Barretos:  Breasts


Print advertisement created by Grey, Brazil for Hospital de Câncer de Barretos, within the category: Professional Services.


If it takes too long to find it, it may be too late.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guto Kono
Copywriter: Silvio Matos, Fabio Leão
Illustrator: Guto Kono
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ackattak's picture

Very smart. I like! I'd like it more if I could find the damn word though...

Activity Score 396
A.G. Pennypacker's picture

You just made a strong argument for leaving it exactly the way it is.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
dcgroppo's picture

Concept DONE!!

Is in the Clio Shortlist.

In english: The sooner the better.

(Execution is nice)

Activity Score 239
Banner2k5's picture

what? are you actually insane.

Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

ivan's picture

It's pretty far, except that it also alphanumerical characters on a beige background. ;)

Activity Score 12
Creative Director at Ads of the World
andreis's picture

you are retarded

Activity Score 285
Art Director |


nemesis's picture

I like 'em all, but I like the execution without a shape better.

Activity Score 767
Creative Director
Pombooie's picture


I agree the concept thought is similar, but execution is exceptionally clever and engaging. Might I be so bold as to suggest, that rather that continue with your abrupt, onery, unhelpful and uninspiring comments, you try being a tad more positive. I understnad that you may be feeling creatively threatened by so much outstanding work, but it's best not to show it; rather like your work really.

Activity Score 407
adbug's picture

simple and very nice!

Activity Score 20
the Pun-isher's picture

Sorry peeps, but this has been done before. Tried finding the link but no such luck yet

the Pun-isher
Activity Score 228
all brand no flakes
j4son's picture

done before by henderson advertising,somehow this is better,

Activity Score 266
wert's picture

DCGROPPO im afraid you are confused.

Activity Score 77
JediByKnight's picture

this is a straight rip-off of a classic ad.

i don't have the link, but we all would have seen it.

you'll find it featured in cutting-edge advertising, by jim aitchison. page 17. henderson advtg., greenville, south carolina. client - charter regional medical centre.

the headline said, "can you find the lump in this breast?"

the visual was a copy typographically designed to look like a breast. the copy ended with "the period at the end of the sentence was slightly larger than the rest."

the other executions in this series are just different body parts, but with the same thought.

overall, this is a really old idea.

i hate creative people who go far back in time to come up with 'new' ideas.

this shit stinks.

Activity Score 184
Other at Google
andreis's picture

there is a difference in "being inspired" and a "straight rip-off"... learn your shit boi

Activity Score 285
Art Director |


JediByKnight's picture

take a look at the ad i'm talking about 'BOI' and then reply.

Activity Score 184
Other at Google
JediByKnight's picture

take a look at the ad i'm talking about 'BOI' and then reply.

and isn't 'inspiration' just a kinder word for 'ripped-off'????

Activity Score 184
Other at Google
andreis's picture

"and isn't 'inspiration' just a kinder word for 'ripped-off'????"

maybe in India it is....

Activity Score 285
Art Director |


rcantalice's picture

and what in the world makes you think they saw this?
Just because it was done before it doesn't mean that is a rip-off. Even when the "before" is something that only a few people have seen, from a agency that only a few people know.

Activity Score 37
Art director
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