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Published/Aired: 
May 2010
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Hospital Aristides Maltez:  Biography
Hospital Aristides Maltez Print Ad -  Biography

Description

Print advertisement created by Leiaute, Brazil for Hospital Aristides Maltez, within the category: Health.

Caption

Who smokes doesn’t has much time.

Advertising Agency: Leiaute, Brazil
Creative Directors: Raul Rabelo, Carlos Andrade
Art Director: Roberto Lemos
Copywriter: Thiago Rezende
Photographer: Luciano Gusmão
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Guest's picture

THIS IS EXCELLENT!!!

Guest
NONE™'s picture

very cool!!!!

NONE™
Activity Score 209
Other |

NONE™

dreadboy's picture

Simple and clean. No sense without the copy, nevertheless this is good.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

bobby666's picture

classic. well done guys.

bobby666
Activity Score 1462
RMG Connect, India
jackmancer2017's picture

It's confusing. First I thought smokers don't have a lot of time to left to read books, cause they're smoking. Later I saw Biography.

jackmancer2017
Guest's picture

No, I think that the idea is just that the Biography of the smoker is short, because he had a short life for smoking.

Nice work

Guest
Guest's picture

very very very nice

Guest
Hibon's picture

Nice but not great.( seen other great work on this )

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Agree... just a very nice campaign but not a great campaign.

Guest
Leoanton's picture

Bom pra carai

Leoanton
Activity Score 9
Art Director at Domínio Público Comunicação
lalith.rajeev's picture

GOOD ONE

lalith.rajeev
Activity Score 116
Art Director at bahrain
hufflepoff's picture

nice!

hufflepoff
Activity Score 430
Art Director at shwing
Guest's picture

já rolou idéia para NRDC assim, até a Direção de Arte tá parecida....affff

Guest
Guest's picture

Link please.

Guest
Guest's picture

MISPRINT: Photographer MICHEL REY

ERRATA:
O FOTÓGRAFO DA PEÇA FOI MICHEL REY

Guest
supertav08's picture

simple, good

supertav08
Activity Score 204
tbwa/guatemala
Guest's picture

muyy buenooo!

Guest
Guest's picture

muy bueno

Guest
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