Agency Network: 
Published/Aired: 
May 2008
Hospital Alemão Oswaldo Cruz:  Christopher

Description

Print advertisement created by FCB, Brazil for Hospital Alemão Oswaldo Cruz, within the category: Professional Services.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
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Highest Rated

theanc's picture

You really made a point here. And I agree: very clever solution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Wordnerd's picture

Clever idea and execution. but i'm not sure, this will get people to actually donate organs. all people involved here are reduced to letters - very unemotional for that issue

Wordnerd
Activity Score 6690
Copywriter
theanc's picture

You really made a point here. And I agree: very clever solution.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

reactor's picture

AGREED 100%

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

godfather's picture

simple and clever. Great!!!

godfather
Activity Score 131
Copywriter
FlyingDogs's picture

Nice work.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
u z u m's picture

muito interessante.

u z u m
Activity Score 69
Art Director
ManchuChanchu's picture

ver good n simple. i like ads that way

ManchuChanchu
Activity Score 701
Art Director
JHZS's picture

this was short list at the one show

JHZS
Activity Score 43
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