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Tree

Campaign
Agency Network: 
Published/Aired: 
February 2009
Like
44
Views
9944
Hospital Aleman:  Tree

Description

Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.

Caption

The best health plan for children.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista
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Ad_Man's picture

Buenas! Me gustan.
Buenos insights después de: "les entra por un oido y les sale por el otro".

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

la verdad que son muy buenos, espero que les vaya bien en cannes

Guest
john ler's picture

Great answer to a hard assignment. Thumbs up !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Can someone tell me the meaning of this Ads please?

Guest
Guest's picture

its easy, come on!

Guest
Guest's picture

Took me a while to figure it. Good idea tought.

Guest
desailly's picture

Agree, it's a touch oblique but in a world of facile advertising, that's no bad thing.

Nice campaign.

desailly
Activity Score 470
Copywriter
Guest's picture

really good.

Guest
Guest's picture

Visually so good that it made me want to figure it out.

This one is more difficult though... I only understood it after seeing the stairs as well.

Guest
strangera's picture

Nice one! Great job.

strangera
Activity Score 110
Design
Guest's picture

really good idea, nice art

Guest
Guest's picture

Beautiful artwork.

Guest
no_user's picture

nice layout

no_user
Activity Score 125
manugon's picture

Excellent campaign. Really great job.

manugon
Activity Score 142
burocreativo
Guest's picture

Muy buena. Del Campo le pone onda hasta a un hospital.

Guest
rogerroger's picture

nicely done. beautiful work. and smart

rogerroger
Activity Score 80
Guest's picture

great jobs! love it!

Guest
tsea's picture

great.

tsea
Activity Score 123
Other |

tsea

Roshan Quintus's picture

bite me
I feel jealous ... once we did something close to this but fucking client didnt get it.
super super super job.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

LA TENES ADENTRO!

Guest
Guest's picture

sweetness. well done, amigos!

Guest
Diego Jarrin's picture

maravillosa campaña. felicitaciones.

Diego Jarrin
Activity Score 57
Chief Creative Officer at Episodio1
Guest's picture

ya usada y vista

Guest
Whitefang's picture

a quick get, if you took time to figure these out you ain't dat clever.
very nice thought and execution, 8/10

Whitefang
Activity Score 509
desailly's picture

If you use the word "dat", you ain't that clever either.

desailly
Activity Score 470
Copywriter
tcha123's picture

You can't just say people aren't clever because it took time for them to understand this ad. People look at ads differently, like how a graphic designer would directly observe concepts and ideas in contrast to a person who's just interested at looking at a nicely done image.

tcha123
Activity Score 6
Dawson College
ale-ugly's picture

me gusta

ale-ugly
Activity Score 15
bbdo buenos aires
Schizzy's picture

Admittedly, I had to look a little longer at this ad before I got it. At first, I thought it was just another ad with a clever statistic chart.

However, after looking closer at the stairs piece (my favourite), I realised the pure genius behind it - using legends in a totally different way. I appreciate that.

A beautifully and cleanly executed thought.

Schizzy
Activity Score 203
Copywriter
Guest's picture

two thumbs up!!!!

Guest
StarlaY's picture

Brilliant... Simple and clever. Great job guys.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

last word

Guest
Guest's picture

This is so awesome.

Guest
maashookshee's picture

great one respect

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Aurelie's picture

Great idea, great execution !

Aurelie
Activity Score 107
Copywriter at Freelance |

https://saucebolo.wordpress.com

nrutas's picture

god...it's really good

nrutas
Activity Score 6

Korea BTL Designer.

nice to meet you.

Guest's picture

Linda.

Guest
capywriter's picture

they forgot a white square 'birds do'

capywriter
Activity Score 5512
Copywriter at Freelance
vikram8857b's picture

nice!!!!!

vikram8857b
Activity Score 94
Collateral |

Vikram

cebado's picture

Que buena idea!

cebado
Activity Score 256
General Manager at --
Guest's picture

Grand Prix Fiap 2009

Guest
fedric's picture

Fiap?

fedric
Activity Score 39
gon_enelcamino's picture

esta es la mejor de la serie

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Why people keep saying 'done' whenever they see a good piece of work?

Yes, many concepts are over used, but...could you come up with something better for a health care kids plan¿?

Please STFU you jelous bastards.

Guest
Eri M's picture

Very good.

Eri M
Activity Score 82
Graphic Designer
arslan722's picture

Sha gya,,,,,,,,,,,,CHEETA,,,,,,,,,,,,,,,,
Bohat Aala,,,,,,,,,,,,,

arslan722
Activity Score 81
Graphic Designer at Faisalabad
velle's picture

a graphic illustrating the ratio of objection(verb) by (someone with one viewpoint) to action despite objection(verb) by someone else (with opposing viewpoint) upon the object in question

why this works so well is bec it resonates with parental fear - children cannot be controlled 100% - without resorting to shock tactics, stopping at the suggestion of a possibility leaving the consequences for your mind to finish, softening the fear factor with a touch of wit and clever insight

velle
Activity Score 1550
Copywriter
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