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Description
Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.
The best health plan for children.
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista
Buenas! Me gustan.
Buenos insights después de: "les entra por un oido y les sale por el otro".
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Great answer to a hard assignment. Thumbs up !
Can someone tell me the meaning of this Ads please?
Took me a while to figure it. Good idea tought.
Agree, it's a touch oblique but in a world of facile advertising, that's no bad thing.
Nice campaign.
really good.
Visually so good that it made me want to figure it out.
This one is more difficult though... I only understood it after seeing the stairs as well.
really good idea, nice art
Beautiful artwork.
Muy buena. Del Campo le pone onda hasta a un hospital.
great jobs! love it!
bite me
I feel jealous ... once we did something close to this but fucking client didnt get it.
super super super job.
bite me
sweetness. well done, amigos!
maravillosa campaña. felicitaciones.
ya usada y vista
a quick get, if you took time to figure these out you ain't dat clever.
very nice thought and execution, 8/10
You can't just say people aren't clever because it took time for them to understand this ad. People look at ads differently, like how a graphic designer would directly observe concepts and ideas in contrast to a person who's just interested at looking at a nicely done image.
Admittedly, I had to look a little longer at this ad before I got it. At first, I thought it was just another ad with a clever statistic chart.
However, after looking closer at the stairs piece (my favourite), I realised the pure genius behind it - using legends in a totally different way. I appreciate that.
A beautifully and cleanly executed thought.
two thumbs up!!!!
Brilliant... Simple and clever. Great job guys.
“Inspiration exists, but it has to find us working.” Picasso.
last word
This is so awesome.
Linda.
Grand Prix Fiap 2009
Why people keep saying 'done' whenever they see a good piece of work?
Yes, many concepts are over used, but...could you come up with something better for a health care kids plan¿?
Please STFU you jelous bastards.
Sha gya,,,,,,,,,,,,CHEETA,,,,,,,,,,,,,,,,
Bohat Aala,,,,,,,,,,,,,
a graphic illustrating the ratio of objection(verb) by (someone with one viewpoint) to action despite objection(verb) by someone else (with opposing viewpoint) upon the object in question
why this works so well is bec it resonates with parental fear - children cannot be controlled 100% - without resorting to shock tactics, stopping at the suggestion of a possibility leaving the consequences for your mind to finish, softening the fear factor with a touch of wit and clever insight
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