Description
Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Health.
Kids see differently
Hospital Aleman
Kinder Plan
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Copywriter: Matias Eusebi
Art Director: Ammiel Fazzari
Account Supervisor: Paz Beccar Varela
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela
3D: Estilo 3D
Last year campaign had the same layout and art style, but it was better (for me) because there were no humans... http://img15.imageshack.us/f/hatree1024x716mt0.jpg/ ... i found this very cold and impersonal for a hospital... and, by the way, i think they look like statues... and, exactly the same message won a Lion last year.... strange....
yeah - that's the absolutely same idea, but in this case it makes a sense...
why this choice of art? Like the idea though.
Why this choice of art? I like the idea though.
I can see only 2 sculptures of 2 dead heroes ;)
Anyway, idea is nice.
the 3D art was made by WWW.ESTILO3D.COM
They have greats jobs!
My art director and I have a campaign for this product in our students portfolio, check it out: http://adsoftheworld.com/forum/52439
In my opinion, your work deserves a lion more than this one ;)
I think the idea is that kids comprehend things in such a simple, black & white fashion, even when it comes to complex ideas like diseases and needs. For example if a child is hungry, all they know is that they want food, they don't understand specifics. And I think that is what they are trying to get across with this ad. Exhausting your resources to help a child should be black & white simple, it should not in any way be complicated.
But this ad, still, is intended for adults, not the kids who see things as simple as black and white.
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"Nihil sub sole novum"
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