Agency Network: 
July 2010
Hospital Aleman:  Horse


Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Health.


Kids see differently
Hospital Aleman
Kinder Plan

Advertising Agency: Del Campo/Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Diego Medvedocky
Copywriter: Matias Eusebi
Art Director: Ammiel Fazzari
Account Supervisor: Paz Beccar Varela
Art Buyer: Koko Puch
Illustrator: Pablo Romanos
Photographer: Sisso Chouela
3D: Estilo 3D
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talkingisfree's picture

This campaign is just wonderful. Love the art.

Activity Score 2712
Art Director
pez's picture

Last year campaign had the same layout and art style, but it was better (for me) because there were no humans... ... i found this very cold and impersonal for a hospital... and, by the way, i think they look like statues... and, exactly the same message won a Lion last year.... strange....

Activity Score 1804
Creative Director
Libor Oubrecht's picture

yeah - that's the absolutely same idea, but in this case it makes a sense...

Libor Oubrecht
Activity Score 309
Guest's picture

why this choice of art? Like the idea though.

capywriter's picture

Why this choice of art? I like the idea though.

Activity Score 5513
Copywriter at Freelance
Gjeli's picture

I can see only 2 sculptures of 2 dead heroes ;)
Anyway, idea is nice.

Activity Score 105
Art Director
Guest's picture

the 3D art was made by WWW.ESTILO3D.COM
They have greats jobs!

gon_enelcamino's picture

My art director and I have a campaign for this product in our students portfolio, check it out:

Activity Score 838
pez's picture

In my opinion, your work deserves a lion more than this one ;)

Activity Score 1804
Creative Director
Guest's picture

I think the idea is that kids comprehend things in such a simple, black & white fashion, even when it comes to complex ideas like diseases and needs. For example if a child is hungry, all they know is that they want food, they don't understand specifics. And I think that is what they are trying to get across with this ad. Exhausting your resources to help a child should be black & white simple, it should not in any way be complicated.

dollypoppin's picture

But this ad, still, is intended for adults, not the kids who see things as simple as black and white.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

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