Description
Print advertisement created by Saatchi & Saatchi, Argentina for Hospital Aleman, within the category: Professional Services.
The best health plan for children.
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Creative Team: Lucas Panizza, Norberto Vatrano
Head of Art: Pablo Romanos
Photography: Buenavista
Highest Rated
one word: flags
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
el concepto es muy bueno, me encanta que sea sumamente conciso y de facil comprensión; graficamente tambien esta muy bien hecho solo la luz al vaso haberla sacado un poco, felicidades!!!
THE ART DIRECTION IS AWESOME!!!. Its so simple. Well done team
one word: flags
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
Congratulations!!!! Great art direction, excellent job.
why not?
Almost every child eats a lot more of sweets than it is allowed to eat.
Excellent campaign! Well done guys!
why not?
Almost every child eats a lot more of sweets than it is allowed to eat.
Excellent campaign! Well done guys!
If I was a father I'd definitely get this plan for my children. Awesome job guys!
this is the weakest, it's a shame because the other two are very nice.
there must have been another injury related concept?
a green bike with trainer wheels next to blue ramp made from bricks and planks. done
Not the same.
I see where you're going, but it's not going to work.
They use only one kind of object each, like stairs, cookies and a tree, therefore having two separate things like a bicycle and a ramp would ruin their minimalist style!
the staircase one is the gem of the three - tree runs second and the last one could be pills or candy - just loved the stair one!!!!!
how do like them apples
What's wrong with the world's eyes? These are cookies?! That's a milk glass!
Let me spell it out for you (and I'm not at all associated in any way with either the client/agency/product!:
Parents say have 'some' cookies with milk... Kids have 'lots' and 'lots' of cookies and almost no milk... screws up their digestion/nutrition/health generally! HENCE, The Healthcare plan for kids... Kinderplan!
Was that really that hard to get?
I think this is a very true, very academic, albiet very clever approach to this message. Well done.
It's not hard to get, it's just not as immediate risk to the kids health as falling out of a tree of off a banister.
kids eat cookies, most of them eat too many (I know I did) but it wouldn't lead to being unhealthy (or at least unhealthy enough to need health insurance) until much later - prob when they aren't kids anymore.
Love the rest of the campaign, just a shame this one is the weaker exceution
nice
I think these are fantastic. all 3 of them, i do wonder how they are applying the concept outside of print though... nice job guys!
Síntesis y belleza. Grand Prix in FIAP.
I think you are missing the concept.
They are not trying to show you 'injury'. I think what they are trying to say is that there are things that parents can't control, even if they are the most careful parents.
Pills? help me understand where do you see pills here people. They are obviously cookies, oreo-like. Besides...where have you seen pills that big? If you have, you should stop seeing that psychiatrist now.
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