Horse
Description
Is this how your baby sees the world?
Puff Fabric Softener. Protects the sensitive skin of babies.
Creative Director / Art Director: Waldemar França
Copywriter: Marina Camelo
Illustrator: Sérgio Paulo
Highest Rated

It's wrong analogy. It should be a needle armoured clothes, etc...something that the baby wears. What has a sharp, hard edge play horse got to do with Fabric Softener?
How can a fabric softener PROTECTS the sensitive baby skin? It's not a skincare lotion, etc...very misleading visual.

It's wrong analogy. It should be a needle armoured clothes, etc...something that the baby wears. What has a sharp, hard edge play horse got to do with Fabric Softener?
How can a fabric softener PROTECTS the sensitive baby skin? It's not a skincare lotion, etc...very misleading visual.

no... this is how the world is for the baby. Marina Camerlo.. get another job.
ideas....30 minutes nahi toh free.

I guess she wants to say that clothing (being the baby's constant item in contact with their skin) makes them judge other things as well..
but then again.. yeah.. it does need a little more work.. has good potential though.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).