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jobo's picture

I don't understand the idea, but I LOVE LOVE LOVE the art direction.

jobo
Activity Score 99
Argentina
Bye's picture

We get it now, once is enough.

Bye
Activity Score 1464
Jet Propulsion Lab's picture

No, Kris. It's going to keep going and going...
The campaign's got so much legs. Ooops, I did it again!

I give two "carrots" out of possible ten for this particular ad.

Jet Propulsion Lab
Activity Score 10679
Copywriter
art dictator's picture

What good is the art direction if it doesn't make any sense!

art dictator
Activity Score 15
Corner Store's picture

I'm guessing it means that you can find a New Balance shoe for any type of foot. I got that from the large drawing of the person alone, if I'm correct then you don't need all the small drawings. They confuse me, although I do like how they make the ad look. Just my opinion. Overall the ad looks great.

Corner Store
Activity Score 229
Art Director
imke's picture

I think i got it..........see, i guess shoes are surely so different size...there are no doubt about it...and the way they have shown the small art must be saying the idea. And the idea must be, about the girl who has to keep running for almost everything, this shoes is made to fit for the girl like that.guys got it.....This is just my guess...I am not sure yet...liked tat girl thigh a lot...art direction is made to fit.

imke
Activity Score 472
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