Agency Network: 
Published/Aired: 
July 2014
Hopi Hari Theme Park:  Small

Description

Print advertisement created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Caption

If you are brave enough to ride the Montezum roller coaster, you are brave enough to do anything.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Victor Sant'Anna
Art Director: Felipe Pavani
Copywriter: Julio D'Alfonso
Illustrator: Marcelo Braga
Log in to post comments

Highest Rated

kleenex's picture

Copy bad, art good.

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

That headline could have been turned into a great idea, but now it's just an incredibly generic piece of crap with good art.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Feysless's picture

i like the idea.

Feysless
Activity Score 2645
Art Director |

groovy baby!

NY Belfry's picture

It almost sounds like the copy in this print is providing negative feedback about the very thing they're advertising. (roller coaster is pretty small).

I get it now but that was not my first impression.

NY Belfry
Activity Score 1043
Other at City College of Technology
Jaytesh's picture

I just realised what they were going for.
She's trying to say that she thinks his penis is too small.
Should have been clearer guys.

Jaytesh
Activity Score 122
Other at TI Cycles, Murugappa Group |

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

.BlackLetter's picture

hey you stole my thought didnt you? ^^

.BlackLetter
Activity Score 18

>_- . . . . . . i just decided it. this means sarkasm

.BlackLetter's picture

yeah you might help me out a bit and tell me what the real intention of this ad is? im sorry but im sick of staring at this ad tring to figure out what its supposed to be.
(cant be that the small crease at the bottom front of the guys tshirt is what it could be, right?)

.BlackLetter
Activity Score 18

>_- . . . . . . i just decided it. this means sarkasm

kleenex's picture

Copy bad, art good.

kleenex
Activity Score 58777
Web Designer/Developer
jackseleta's picture

They lost a little in this particular piece, but it's not a bad campaign though

jackseleta
Activity Score 396
Advertisement
Featured Content

Latest Collections

Advertisement