Also From This Campaign 3
Description
Print advertisement created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.
Face your fear. New Montezum, the biggest roller coaster in Latin America.
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha
Visual may be same but Concept is different.. Brilliant ad...
I love the two ads better... This one seems to not be needed.
Great Ad! and funny, makes me wonder which would be the written word if the character was me. I just hated the typography used in the slogan and informative text. Too much "script", let it breath and set up a dominant. Would have looked better if you had use a more legible font.
Disagree with the others, in the trojan's ad, the roller coaster works less well.
Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!
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