Roller Coaster, Sushi

Campaign
Agency Network: 
Published/Aired: 
April 2012
Hopi Hari Theme Park:  Roller Coaster, Sushi

Description

Print advertisement created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Caption

Face your fear. New Montezum, the biggest roller coaster in Latin America.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Flavio Casarotti, Rui Branquinho
Art Director: Leandro Camara
Copywriter: Fabio Tedeschi
Illustrator: Vetor Zero
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Renata Colombo
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Glaucia Montanha
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Highest Rated

zyazyaveka's picture
zyazyaveka
Activity Score 161
zyazyaveka's picture
zyazyaveka
Activity Score 161
DilipRevar's picture

Visual may be same but Concept is different.. Brilliant ad...

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
NicoCiego's picture

Trojan did it way better.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
kleenex's picture

I love the two ads better... This one seems to not be needed.

kleenex
Activity Score 58791
Web Designer/Developer
Alicia Espinoza's picture

Great Ad! and funny, makes me wonder which would be the written word if the character was me. I just hated the typography used in the slogan and informative text. Too much "script", let it breath and set up a dominant. Would have looked better if you had use a more legible font.

Disagree with the others, in the trojan's ad, the roller coaster works less well.

Alicia Espinoza
Activity Score 17
Graphic Designer at 866
ItMatters's picture

funny. it's a shame it's been done.

ItMatters
Activity Score 2167
Fernando Fernandes's picture

Texto gráfico para uma direçao de arte pode ser uma faca de 2 gumes! nesse caso foi o melhor resultado possivel!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Bob08's picture

They can face their fear but we know as they end.

Bob08
Activity Score 749
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