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Reality

Campaign
Agency Network: 
Published/Aired: 
March 2008
Hopi Hari Theme Park:  Reality

Description

Print advertisement created by QG Propaganda, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Caption

Dad, when I grow up I wanna be in a reality show.
Kids don’t know right from wrong. Spend more time with yours.

Advertising Agency: QG Propaganda, São Paulo, Brazil
Creative Director: Marcello Droopy
Art Directors: Camila Sayuri Miyamura
Copywriter: Americo Vizer
Illustrator: Camila Sayuri Miyamura
Photographer: Guto Nóbrega
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NatalieM's picture

I like the message, but I'm not so sure on the art direction. What was the motivation behind the Playdoh other than the fact that kids play with it?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Bárbara Guilherme's picture

You said everything! Kids play with Playdoh, but those kids in ad don't playing with it, instead they are watching reality shows and soap operas.

Bárbara Guilherme
Activity Score 38
Silverinha's picture

The worst campaign i've ever seen in this website. Congratulations guys!

_______________________
A life without Boatsplash is a life not worth living.

Silverinha
Activity Score 65
Pianista
Age's picture
Age
Activity Score 74
yun siang orangutan's picture

Banana nah

yun siang orangutan
Activity Score 298
Singapore
cullers's picture

I like the line. The thought of my child saying that is deeply motivational, and I do not have a child. But when I do, I am going to make sure that never passes their lips.

I'm gonna have nightmares now about my kid being on the 34th season of Flavor of Love.

cullers
Activity Score 332
SCAD
Anabel's picture

very bad. go and redo it please-

Anabel
Activity Score 46
none / AAAP (ASOCIACION ARGENTINA DE AGENCIAS DE PUBLICIDAD)
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