Advertisement
Agency Network: 
Published/Aired: 
July 2013
Hopi Hari Theme Park:  Plant

Description

Print advertisement created by Y&R, Brazil for Hopi Hari Theme Park, within the category: Recreation, Leisure.

Caption

Rollercoaster. Shows who you really are.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Copywriter: Rafael Barreiros
Illustrator: Feppa Rodrigues / Macacolândia
Log in to post comments
jackmancer2017's picture

The visual is great, but 'shows who you really are'. What?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Maxster's picture

Nice visuals! Really. But what am I left with?

Maxster
Activity Score 67
Creative Director
certaintly's picture

fun.

is the color change of the coaster necessary though?
and i agree, the copy could use some work

certaintly
Activity Score 3994
morse's picture

Cool idea and I will remember it next time I'm on a roller coaster.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture

lol, and hide the pussy in you.

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

I love it.

kleenex
Activity Score 58657
Web Designer/Developer
kleenex's picture

I love it.

kleenex
Activity Score 58657
Web Designer/Developer
ARJr's picture

It means that you start as something bold and brave
and finish it as something softer. As you you were showing your true colours..
Get it?

ARJr
Activity Score 45
Graphic Designer
Rafael Barreiros's picture

Perfect!

Rafael Barreiros
Activity Score 22
Copywriter
Elson Miguel's picture

Nice Idea, well executed.

Elson Miguel
Activity Score 110
Art Director
monoliz's picture

better without this copy

monoliz
Activity Score 1304
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now