This is Not New

Campaign
Agency Network: 
Published/Aired: 
February 2010
Honda:  This is Not New

Description

Print advertisement created by rp&, United States for Honda, within the category: Automotive.

Caption

This is not new.
New has gotten old. It's exhausted, winded and has seen better days. So let's not call this new. Let's settle on something else. Let's simply call this next. Introducing the first creation from Acura Design Studio — the ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
RPA / Chief Creative Officer: David Smith
Creative Director / Copywriter: John Hage
Head of Art: Phillip Squier
Photographer: John Midgley
Production: Shirley Tuber
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sold's picture

sorry, weak campaign.

sold
Activity Score 3379
Copywriter
raghavendra's picture

this is a much better campaign than the following one, especially the copy bit

raghavendra
Activity Score 232
Copywriter
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