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They Are Not Holiday Lights

Agency Network: 
Published/Aired: 
December 2018
Honda: They Are Not Holiday Lights
Honda: They Are Not Holiday Lights
Honda Print Ad - They Are Not Holiday Lights
Honda Print Ad - They Are Not Holiday Lights

Description

The end of the year season is one of the most dangerous on the country's roads. Between increased traffic, alcohol consumption and holiday conditions, the roads are filled with dangerous vehicles. Because of this, the highest number of traffic accidents in Colombia is recorded during the holiday season. Also, the highest number of deaths from this cause.

For Honda, nothing matters more than people, nothing matters more than their well-being and safety, so we launched some awareness prints not to drive and drive.

Print advertisement created by Proximity, Colombia for Honda, within the category: Automotive.

Caption

It's not Christmas lights, it's an accident due to excessive alcohol

Advertising Agency: Proximity, Bogotá, Colombia
Creative Director: Christian Tufano
Art Directors: Juan Parra, Cristian Cano
Copywriters: Camilo Garzón
Designer: Juan Parra, Cristian Cano
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