Helmet, 3

Campaign
Agency Network: 
Published/Aired: 
September 2013
Honda:  Helmet, 3

Description

Print advertisement created by 9mm Propaganda, Brazil for Honda, within the category: Automotive.

Caption

It's not from today that a detail can save a life.

Advertising Agency: 9mm Propaganda, Florianópolis, Brazil
Creative Director / Copywriter: Alexandre Guedes
Art Director / Illustrator: Alexandre Crespo
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new_Ogilvy's picture

The copy is lost in the translation i guess

new_Ogilvy
Activity Score 112
Copywriter
morse's picture

Should've been: "It's no news a detail can save a life."

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Copy needs work.

kleenex
Activity Score 57557
Web Designer/Developer
everartz's picture

the copy is fine i guess.. only the artwork was taken to a very simplified form that made it boring although the idea can have lots of building on..

everartz
Activity Score 7571
Art Director |

| everartz |

efereyes's picture

i don't understand the copy... maybe the copy of Morse it's okey.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

sold's picture
sold
Activity Score 3373
Copywriter
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