Gas hogs

Campaign
Agency Network: 
Published/Aired: 
October 2008
Honda:  Gas hogs

Description

Print advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographers: Treavor Pearson, Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
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Highest Rated

527jellybeans's picture

Anyone has got a reference to the BP ad? Thanks ...

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
RUBENCHO's picture

So good, nice execution.. and good art direction!

RUBENCHO
Activity Score 2
Graphic Designer
desailly's picture

I take it you art directed it, then.

Or you're blind.

desailly
Activity Score 470
Copywriter
Guest commenter's picture

haha

Guest commenter
Guest commenter's picture

is this a joke..lame!

Guest commenter
mark3r's picture

Interesting approach hehe.

mark3r
Activity Score 1949
Art Director at Scout
jsantanaxp's picture

Agree.

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http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

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http://www.comunique9.com.br

teenie's picture

These ads don't even fit together. I kinda get this one--except for the tagline--but it feels all over the place.

teenie
Activity Score 1894
Copywriter
kurtberengeiger's picture

I agree!!!

kurtberengeiger
Activity Score 7353
Copywriter
brndnrap8's picture

I wish I was a puppy nestled up on a soft nip.

http://www.sharkcountry.blogspot.com/

brndnrap8
Activity Score 170
Art Direction
missed my turn's picture

me 2

missed my turn
Activity Score 426
Guest commenter's picture

There was a BP ad with the exact same tanker visual, more or less. Different takeaway, though.

Guest commenter
sanitizingwipe's picture

i guarantee you these guys saw the BP ad in CommArts. True, it's a different takaway, but the execution on the right side of the spread is pretty much exactly the same as the BP ad - except BP's looks much better.

sanitizingwipe
527jellybeans's picture

Anyone has got a reference to the BP ad? Thanks ...

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
Favete's picture

The art direction sucks, it took me to the past and to the excessive use of imagebank's "creative" photos. And hated the green over the yellow... puaj!

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

Guest commenter's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
Guest commenter's picture

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest commenter
jorj's picture

yes done

jorj
Activity Score 638
Art Director at Senior Art Director
whitespace's picture

"Submitted by Guest commenter (not verified) on Fri, 2008-10-10 14:42.

DONE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

* reply" X 5

Ivan, seriously, for the X-th time... get the people to sign in. Each time you enable guest comments spam or some other crap comes in. At least we know the username of the dumbass if he bothers to sign in.

whitespace
Activity Score 1953
Creative Director
@mbi's picture

good thought. very good execution. zooober visual treatment.

@mbi

@mbi
mplioplis's picture

I didn't know cars had gas tanks under the hood...

mplioplis
everartz's picture

i like the left part, would love if the ad is only that, no need to break it into 2 halves!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Rastamathamba420's picture

that was done before!!!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

singye's picture

wait, this is one ad?

singye
Activity Score 180
Mountbatten
slip's picture

not so sure

*****

slip
Activity Score 919
designer |

SJB

kalpesh78's picture

The productshot is toooooo big. it needs to be much smaller... for the idea to come accross more clearly.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest commenter's picture

BP print ad created by Ogilvy Cape Town

Guest commenter
chack's picture

muy bueeeeenooo!!!!

chack
Guest's picture

looks good but I would move the "avoid gas hogs" to the first page, otherwise the first thing I see to avoid is the FIT. I know what you mean but try moving that slogan to the other side and try that.

Guest
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