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Dummies

Agency Network: 
Published/Aired: 
April 2008
Honda:  Dummies
Honda Print Ad -  Dummies

Description

Print advertisement created by Fischer, Portugal for Honda, within the category: Automotive.

Caption

Honda Civic Hybrid. Designed to protect nature.

Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Directors: Fabiano Bomfim, Marcelo Melo
Copywriters: Joao Fraitas, Gustavo Vilela
Photographer: Artluzstudio
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justpassingby's picture

thats clever, i like this.

justpassingby
Activity Score 1368
Other
Enas's picture

so why we need monkeys or any kind of animal after all???

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

gmint7's picture

:::J:::

coz they are a part of nature

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

castrop's picture

this is one cool ad. new way to use the crash test dolls. like the rabbit too :-)

castrop
Activity Score 12
puc
Inverted's picture

its pretty cool. I thought it was BMW logos on the trees at first glance.

Inverted
Activity Score 193
Westerdals
do.i.know.you.'s picture

aren't those the BMW logos??? i get the idea of protecting the nature with test dummies like dummies.. but y the BMW logos..??? or does it mean something??

do.i.know.you.
Activity Score 9
visualizer
FlyingDogs's picture

Lovely!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
e_palazzo's picture

Great idea + Great execution

e_palazzo
Activity Score 4
fractalrene's picture

Good one.

fractalrene
Activity Score 1504
Copywriter
DarkSide's picture

7,5 for the Nice visual
4,5 for the idea

DarkSide
Activity Score 1066
Other
raverus's picture

kind of overdo...

raverus
Activity Score 1476
Art Director
Geimima's picture

if this honda is ok to hit anytihng, then its dangerous

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Schizzy's picture

I dunno. It looks nice, but I can't say I like it.

Aren't crash test dummies supposed to be... well... subjected to harmful, jarring, forces by crashing? Creating a world of crash test dummies seems to be counter-productive to the message, "Protecting nature". Are we encouraging people to run down giraffes and squish bunnies?

Here's another peeve point: Honda Hybrid is about saving fuel, but this piece feels like its trying to sell its safety features (nothing wrong with using this selling point, but it feels wrong given the product).

My apologies to anyone (everyone?) that feels otherwise and thinks I'm just bashing the work for the hell of it.

Schizzy
Activity Score 203
Copywriter
Madland's picture

I 100% agree with this... for me crash test dummies aren't safe...they "live" dangerous lives...this ad doesn't make sense at all.

It's a nice execution but the message is faulty...and no NOT everyone would get it first time and a good advert cannot have conflicting messages.

Madland
Activity Score 17
Art Director
Zulo's picture

Come on, everybody gets it at the first glance. What if we put the rabbits out? What if security is inside not outside... kidding? wtf!

Great idea, a different way to use the dummies, fair concept and nice pic.
Congratulations.

Zulo
Activity Score 62
Copywriter
slim's picture

Very nice take on a very old idea. Well done!

slim
Activity Score 1047
Copywriter
edragal's picture

Says nothing like protecting nature... to me it says the car is tougher than everything else and it can be crashed on with no damage...

edragal
Activity Score 44
Copywriter
wolfson's picture

i dont like

wolfson
Activity Score 89
Art Director |

mrwolf

Wordnerd's picture

Very nice execution. beautiful to look, but i agree "designed to protect nature" doesn't make sense here. even better if there was no line at all

Wordnerd
Activity Score 6692
Copywriter
mondo's picture

very nice, jea, i like!!

mondo
Activity Score 142
GuilhermeToledo's picture

DUCARAI

GuilhermeToledo
Activity Score 13
Art Director
spacecadetglow's picture

i think it works perfectly. "designed to protect nature" makes perfect sense because when cars are tested for people safety, they use crash test dummies, and this is the stage of testing for nature.

i like it. it's ingenuitive.

spacecadetglow
Activity Score 247
Graphic Designer
kurtberengeiger's picture

Hmmm... Sorry, but this just doesn't work for me. Don't get me wrong, I get the idea, but the visual just conveys more "unnatural" than "nature"... In my humble opinion...

kurtberengeiger
Activity Score 7344
Copywriter
whitespace's picture

great ad for carmageddon.

whitespace
Activity Score 1953
Creative Director
iRitz's picture

i heart the bunny dummy.

iRitz
Activity Score 45
W Marketing
Underdose's picture

Protect nature with Fake Plastic Trees?

Underdose
Activity Score 134
Hiperion's picture

art:6,5
idea:0
claim:-10

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Nuno Flores's picture

The Copy could be better.

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
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