Curiosity Kills Complacency

Campaign
Agency Network: 
Published/Aired: 
February 2010
Honda:  Curiosity Kills Complacency

Description

Print advertisement created by rp&, United States for Honda, within the category: Automotive.

Caption

Introducing the Acura ZDX four-door coupe concept. Introducing Next.
Acura Advance

Advertising Agency: rp&, Santa Monica, CA, USA
Creative Director: John Hage
Head of Art: Phillip Squier
EVP, CCO: David Smith
Executive Producer: Jack Epsteen
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raghavendra's picture

i don't like this campaign...boring

raghavendra
Activity Score 232
Copywriter
bobby666's picture

nothing great... so so...

bobby666
Activity Score 1462
RMG Connect, India
sirvan's picture

The TV spot was so sublime, but the rest of it is all over the place. In a bad way. The "?" to "!" might be a bigger idea than just one spot, but this campaign isn't it.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Hibon's picture

Why car ads look all the same?

Hibon
Activity Score 3734

Simple ideas are the best !

ek kanya's picture

the car design is copied from BMW X6

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

xcreativity's picture

I think it's a common ad with a common message. Not so great in my opinion.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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