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Collision control

Campaign
Agency Network: 
Published/Aired: 
June 2007

Description

Print advertisement created by Villarrosas, Spain for Honda, within the category: Automotive.

Caption

ACC, Maintains a safe distance.

Advertising Agency: VILLARROSAS, Barcelona, Spain
Creative Directors: Oriol Villar, Fernando Codina
Copywriter: Miguel Angel Elizalde
Illustrator: Brosmind
Producer: Melanie Andrada
Account Supervisor: Albert Lopez
Advertiser's Supervisors: Roger Solergibert, Natalia Sagales
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TopJeff's picture

Again, this is very creative and interesting, but I have a hard time directly relating the illustration to a strong selling point for a bathtub... er.... a Honda.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
Pacific Blue's picture

I LOVE THE WHOLE CAMPAIGN!!!!!!!
Congrat VILLARROSAS!!

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

ADict's picture

very estrategic, really cool drawings, it feels like a dream

ADict
Activity Score 88
Creative Director
kgoeller's picture

Ok - I get it and I like it. Given the odd distracting things I see people doing on the road on a daily basis, I wouldn't be all that surprised to see someone taking a bath! So the system to maintain a safe distance between me and that distracted driver is a very nice selling point...

I love the illustration style and the sense of how inspiration hits from the most unexpected and sometimes irrational places!

kgoeller
Activity Score 12
Web Designer/Developer
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