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Change the rules, 6

Campaign
Agency Network: 
Published/Aired: 
January 2009
Honda:  Change the rules, 6

Description

Print advertisement created by Dentsu, Philippines for Honda, within the category: Automotive.

Advertising Agency: dentsuINDIO, Philippines
Creative Directors: Lawin Bulatao
Art Directors: Kulas Abrenilla, Nate Legaspi, Ryder Aquino, Raizel Go, Wham Bacabac
Copywriters: Lawin Bulatao, Peepo David, Gela Tiempo
Illustrators: Roni Diclar, Sherwin Samaniego
Other additional credits: FXStop
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Highest Rated

luispiter's picture
luispiter
Activity Score 2756
comunication
Guest's picture

Physically, this composition isn't very convincing (the other ones are nicer) - How would a car get positioned sideways like that in such a narrow strip of space? Is all that stuff in the background really necessary? Do you need two Honda logos?

Needs some serious editing (both copy and visually).

Guest
Guest's picture

you ever worked on cars?

do you need two honda logos?

sweetheart, this poor agency probably lost of lot of blood fighting the client to not have 7 logos in there...

Guest
luispiter's picture
luispiter
Activity Score 2756
comunication
A.G. Pennypacker's picture

Who says you can't lift copy straight from the creative brief and use them as headlines?

I do.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
john doe's picture

Ivan, why this?

john doe
Activity Score 1571
Art Director
Guest's picture

Dream on.

Guest
Guest's picture

another car ad with a beauty shot, some technical selling points, a big logo.
where is the sexy girl?

Guest
Guest's picture

why?

Guest
darth_darkcape's picture

this is a mess

darth_darkcape
Activity Score 100
izmild's picture

Why 2 logos? The space for car is narrow or You means the car is turning around on the street...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Crisp One's picture

Over Polished Dookie.....

Crisp One
Activity Score 2005
Other at New York
Ahasan's picture

agree no need for two Honda logos and two car image... i think, the reason for two car shots is to emphasis on "aerodynamic"...

it is not a clean ad…but yes it does make a point about the Aerodynamic shape or style.

Ahasan
Activity Score 32
Advertising & Sales Promotion
Guest's picture

this is one of the most stylish car

Guest
Guest's picture

yeah you're right!

Guest
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