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Cavernous

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by RPA, United States for Honda, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Creative Directors: David Smith, Joe Baratelli, Pat Mendelson
Associate Creative Director / AD: Curt Johnson
Associate Creative Director / CW: Todd Carey
Photographer: Markku Lahdesmaki
Agency Senior Producer: Shelley Eisner
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sarah elhagry's picture

can anybody tell me whats the message here, cuz i dont get it

sarah elhagry
mark3r's picture

It relates to the car's space. I like it... its well done.

mark3r
Activity Score 1949
Art Director at Scout
teenie's picture

"The fit is go"?

"Nocturnal flyer"?

"Cavernous"?

Wha'?

Radio ads here say you can get Fit without working out. Not brilliant, but at least it makes sense!

teenie
Activity Score 1894
Copywriter
Toddy35's picture

I like this ad! I like the idea! I like the word 'Cavernous'! I don't like the overuse of exclamation marks!!!

Toddy35
sloppy4's picture

i've always loved all work you guys have done on the fit. keep it up.

sloppy4
Activity Score 1492
Dtodd's picture

I like the ad! I like the idea! I like the word 'Cavernous'! I don't like the machine-gun-like-splattering of exclamation marks!!!

Dtodd
Guest commenter's picture

Maybe it's so bad that nobody has driven it for years and bats have moved in?

Guest commenter
Guest commenter's picture

Me likey!

Guest commenter
R.elusive's picture

i like the dark ambiance but the exclamation marks are useless within this amount. one mark would've be enough.

R.elusive
missed my turn's picture

Hahah Cavernous!

missed my turn
Activity Score 426
Guest commenter's picture

I think it's really bad.
How could you give the sensation that you could feel good in car where it's crowded of bats?
There a lot of better ways to say that there's a lot of space inside...it really don't want to make me buy this dark and moiste car....

Guest commenter
GNZO's picture

i dont get it

GNZO
JLawrence's picture

I can't believe no one has hit on the fact that this ad was published in October, as it is clearly halloween themed.

JLawrence
alfredo's picture

I'd hate to clean that car afterwards...

alfredo
Activity Score 558
Art Director
pixelbomb1's picture

that font is HOUSE GOTHIC! it does not FIT.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

postman's picture

It feels so forced into the metaphora. I don't see any reason why this car should be called a "nocturnal flyer" - if not to keep up the metaphora.

postman
Activity Score 951
Other
ArHOR's picture

I think this model next BAT car.

ArHOR
Guest commenter's picture

I think this messege is lots of bat in the cave, the cave is the bat's nest, all of bats can be in the Honda Fit.

Guest commenter
whitespace's picture

The New Honda Fit is a guano transporter.

hehe

whitespace
Activity Score 1953
Creative Director
Guest commenter's picture

Terrible photoshoping. Where are the bats shadows????? And nothing to sell about the car...

Guest commenter
sachio's picture

good point about the photoshopping. And Yes, it does sell the car's cavernous space.

sachio
Activity Score 78
Advocatus Diaboli
teenie's picture

Please, please, anyone: what in god's name does "The Fit is Go!" mean???

teenie
Activity Score 1894
Copywriter
singye's picture

been wondering about that my self, i thought Fit is a model or something but still the line didn't click
maybe its my english.

singye
Activity Score 180
Mountbatten
everartz's picture

and how many headlines do we have in this ..... ad?
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Rastamathamba420's picture

I don't know if the bennefit of be a vampire was a take a ride or just appear on adsofthe world!

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

kurtberengeiger's picture

I quite like the idea!
But I don't see how it relates to "The Fit is Go!"!
! [sic!]

kurtberengeiger
Activity Score 7323
Copywriter
slip's picture

*****

slip
Activity Score 919
designer |

SJB

vp's picture

I like the concept idea, but I think the setting needs to be much darker, there is too much light in the clouds, darken it up a bit.

vp
The English Boy's picture

Why is this even in Ads of the World???

The English Boy
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