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Ball

Campaign
Agency Network: 
Published/Aired: 
September 2007
Honda:  Ball

Description

Print advertisement created by Euro RSCG, Argentina for Honda, within the category: Automotive.

Caption

New Honda Storm with high performance brake system.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Creative Directors: Mariano Duhalde, Maximiliano Sanchez Correa, Tony Waissmann
Art Directors: Ramiro Garcia, Diego Fernandez Brun
Copywriters: Alejandro Devoto, Hernan Kritzer
Photographer: Matias Posti
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mgriff21's picture

I love the concept and idea. But it seems like this ad was just done for Goodyear in Columbia.

http://adsoftheworld.com/media/print/goodyear_break_1

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

adstrike's picture

it was done first for mercedes and then in the colombia for goodyear...

adstrike
Activity Score 334
Copywriter
inxiaonia's picture

yeah,
but i personally think this is executed better...

inxiaonia
Activity Score 12
NAFA, Singapore
Dalbir Singh's picture

JWT Dubai did exactly a photocopy of this ad and won this year at Dubai Lynx award. Coincedence or pure copy?

http://www.dubailynx.com/winners/print/win_4_3_03633.htm

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

Agustina's picture

I like much more this ones. Go Honda!!

Honda: 2007.
Mercedes Benz: 2008.
Goodyear: 2008 (very ugly ones!).

Agustina
Activity Score 4
Creative
Dick Huges's picture

lol you can post any date you want. If you did it in 2007 why just putting it up now? And the Mercedes Benz one already won an award.

Dick Huges
Activity Score 937
Copywriter
rambambiro's picture

If you think thats a prove, this one have been finalist in several latinamerican festival last year, and de radio commercials of this campaign have won in festivals last year.

rambambiro
Activity Score 57
Art Director
ivancapo's picture

The art direction is much better than the others. I like the whole campaign.
Well done guys!

ivancapo
Activity Score 88
Art Director
lasirenita's picture

Absolutely unbelievable.
Have this people never heard about this site?

lasirenita
Activity Score 42
McCann Erickson
laksh08's picture

its good thought

laksh08
Activity Score 111
MUMBAI, INDIA
adsthinker's picture

although its been done by goodyear, this idea is better apply in brake system rather than tyre. dont u agree?

adsthinker
Activity Score 119
student
Vicomte's picture

The same ad than goodyear. Right...

Vicomte
Activity Score 287
Copywriter at Copywriter
Martijn's picture

This one was published in September 2007, the Goodyear one March 2008.

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

adsthinker's picture

thanks to point out!

adsthinker
Activity Score 119
student
theanc's picture

Fucking good art direction.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

drunk dave's picture

you are an idiot obviously. this is not art direction... it's photoshop jizm smeer.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
rambambiro's picture

I think you are an idiot if you think that photography and photomanipulation is not art direction, so art direction is only illustrations? or the way you place the logo?

rambambiro
Activity Score 57
Art Director
Mc Cain's picture

Realmente me gusta mucho.

Le doy un puto el que lee de oro.

Mc Cain
Activity Score 29
redactor
rolling.stone's picture

excellent

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone's picture

excellent

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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