Amy

Campaign
Agency Network: 
Published/Aired: 
March 2011
Honda:  Amy
Honda Print Ad -  Amy

Also From This Campaign 2

Description

Art Director:Hagar Nahum Brockmann

Print advertisement created by McCann, Israel for Honda, within the category: Automotive.

Caption

Amy, 6 years old.
Hasn't visited her grandmother in weeks because of high fuel prices.
Don’t let high fuel prices tear your family apart.
Honda Jazz, The Most Fuel-Efficient supermini car.

Advertising Agency: Mccann Erickson, TeL Aviv, Israel
Creative Director: Itay Galon
Copywriter: Ami Alush
Designer: Eli Azarzar, Zvi Keren
Photographer: Ian Pedoroff
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Highest Rated

shawnbarrytoronto's picture

That could also be an ad for "Support our troops" with a dead daddy never coming home. Too heavy and menacing.

Jeez, Honda ...you're tearing ME apart.

shawnbarrytoronto
Activity Score 30
Creative Director
TommyO's picture

Fuel prices in Israel ARE high. Many ads there revolve around the subject of fuel lately. Still, this is not one of the best.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Prof's picture

so bad, so forced, so un-honda.

Prof
Activity Score 1449
Copywriter |

Quite really.

tirthomitro's picture

correct - SO UN-HONDA

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackblack's picture

I kind of chuckled. Okay... poor girl.

jackblack
Activity Score 2363
Art Director
dadada's picture

emotional ad, i wanna cry :(

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Glut's picture

why so depressing? bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
shawnbarrytoronto's picture

That could also be an ad for "Support our troops" with a dead daddy never coming home. Too heavy and menacing.

Jeez, Honda ...you're tearing ME apart.

shawnbarrytoronto
Activity Score 30
Creative Director
Boxey's picture

Nothing here.

Boxey
Activity Score 8875
Melaleuca In-House
CommandZ's picture

Ditto the above. SO UN-HONDA.

CommandZ
Activity Score 2515
Creative Director
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