Agency Network: 
December 2011
Homeless Veterans Project:  Camo, Tiger


More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Print advertisement created by Gatesman+Dave, United States for Homeless Veterans Project, within the category: Public Interest, NGO.


More than 107,000 Veterans are missing in action on America’s Streets. Help now at

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Log in to post comments
ace85le's picture

Very dejavu...

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

the_lizard_king's picture


Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Shawali's picture

A worthy cause, but the creative solution feels really old...

Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

kleenex's picture

I like it.

Activity Score 58777
Web Designer/Developer
certaintly's picture

i dont like the "missing in action" pun. i think it sounds forced. the camo is enough to tie it to vets

Activity Score 3984
modern drunker's picture

Hello !

Camo campaing for french army:

Have a nice day !

modern drunker
Activity Score 85
Karen Conley's picture

I think photos of the vets would be powerful. I have volunteered here in St Louis during the day that the city rounds up the homeless vets and provides a day of care and it is a very sobering day. (I am a retired Army veteran.)

Karen Conley
Featured Content

Latest Collections