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Agency Network: 
Published/Aired: 
December 2011
Homeless Veterans Project:  Camo, Desert

Description

More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Print advertisement created by Gatesman+Dave, United States for Homeless Veterans Project, within the category: Public Interest, NGO.

Caption

More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
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robthelad's picture

The art execution on these are pretty awful.

Who's going to feel sympathy for a mis-shapen blob?

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
the_lizard_king's picture

good... to the point and straight forward

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

andylefty's picture

Keep changing my view. Conceptually nice.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
incoming's picture

Great Art direction, very powerful. Love everything behind all three of these.

incoming
Activity Score 107
Pratt Institute
robthelad's picture

I don't know like, a tiny image in 20% of the space there. If they are trying to raise awareness about the homeless, don't make them easy to ignore.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
incoming's picture

I like this idea a lot. But shouldn't there be more emphasis, on the idea they are homeless? Like the first statement, it looks like a another blob.

incoming
Activity Score 107
Pratt Institute
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