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DA_COPY's picture

Nice idea, bad copy in my opinion.

DA_COPY
Activity Score 50

Orange Jewish.

jazarah's picture

The focus is on the visual rather than the copy, which was very direct an straight to the point.

jazarah
Activity Score 1260
Ed Mintone's picture

Terrrific!

Ed Mintone
Activity Score 581
Other
Mr.Top's picture

ULTRA DONE

Mr.Top
Activity Score 722
SeanMartin's picture

The same technique, sure, but to a completely different end -- this is another one of those cases where it's not so much about originality as it is about execution. LF's examples may parallel these on the surface, but this series has the advantage of using the technique to make an emotional statement. It may be "ultra done", but it still works very, very well.

SeanMartin
CMC's picture

Switzerland?

CMC
Activity Score 50
Other
dklimke's picture

only 1,000?
I would have thought it much higher to justify a campaign

dklimke
Activity Score 23
Graphic Designer
sold's picture

i was about to say... totally agree.

sold
Activity Score 3373
Copywriter
jazarah's picture

totally agree...

jazarah
Activity Score 1260
darth_darkcape's picture

yeah... 1,000 woman out of 4 million... almost isn't worth a campaign... maybe a few flyers :)

darth_darkcape
Activity Score 100
SeanMartin's picture

Hmm.

Is there some percentage-of-the-population tipping number that makes a campaign viable?

Last year, the number of folks living with HIV/AIDS represented an even smaller percentage of the US population than what's described here. By your thinking, all we really needed was a few post-it notes on telephone poles, and that should have taken care of the whole public awareness matter. But of course instead we got quite a few public service announcements in the various media, even some award-winning campaigns. I worked on one myself, for the State of New York, back in the late 70s when all of this was first kicking up.

I'm curious. What *does* it take for something like this to merit sufficient attention on your part to make it worth the creative and production effort that went into these ads -- and any collateral that accompanied it?

SeanMartin
maniv's picture

good. very good. and whats more surprising is the fact, it is not a a third world country but switzerland... not easy to believe.. maniv.

maniv
Activity Score 6
Bates 141 |

juneman

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