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Sugar cubes, 3

Campaign
Agency Network: 
Published/Aired: 
April 2008
Holiland:  Sugar cubes, 3

Description

Print advertisement created by W&K, China for Holiland, within the category: Food.

Advertising Agency: W&K Advertising, Beijing, China
Creative Director: Li Chen
Art Directors: Ning Yang
Copywriters: Miao Qiu, Shen Li
Illustrator: Ning Yang
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crisis's picture

I thought he was tying the line at first glance. Maybe a pair of scissors would have worked better.

crisis
Activity Score 187
Writer
philly's picture

he is tying the line. He's tying the line that is attached to a plug on the inner tube to a stake in the ground. Its gonna unplug the inner tube and the sugar will melt in the water.

i like these. they're kinda funny.

philly
Activity Score 10
Art Director
crisis's picture

Ah, good call. I didn't think that was a plug.

crisis
Activity Score 187
Writer
STRTLRS's picture

That's because it's poorly executed. Whoever did this didn't take the time to draw with traditional tools. Instead they opted for Illustrator strokes that look weird.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

cocochiller's picture

Agreed, these really could have used a proper illustrator, some color, some depth. SOMEthing.

cocochiller
Activity Score 146
Art Director at Atlanta, GA |

hillaryfisher.info

NatalieM's picture

Agreed. This is devilishly funny. And cute to boot.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Prof's picture
Prof
Activity Score 1449
Copywriter |

Quite really.

Kateter's picture

I prefer these:

http://adsoftheworld.com/media/print/fanta_dice

not quite the same, but similar and funnier.

Kateter
Activity Score 2029
Copywriter
Barbara Agatha G.'s picture

So much could have been done here. I think the art direction was very plain.
i understand that hand-drawing is all "in" this year, but it doesn't support the idea strongly enough.
And, come on, the BRAND IS TOO SMALL!

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
philippertl's picture

Just boring ...

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

onestepahead's picture

the poor sugar cube was going away anyways... why the cruel cup cake had to kill him. sob sob sniff sniff...

onestepahead
Activity Score 97
Client Servicing
RoodDood's picture

yucks.

RoodDood
Activity Score 46
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