Agency Network: 
Published/Aired: 
April 2008
Holiday Tours:  Foam

Description

Print advertisement created by DDB, South Africa for Holiday Tours, within the category: Transport.

Caption

Unfortunately, very affordable.

Advertising Agency: DDB South Africa
Executive Creative Director: Gareth Lessing
Art Director: Darren Borrino
Copywriter: Stuart Turner
Other Additional Advertising Agencys: Cheryl Kietzmann
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Highest Rated

Barnabis's picture

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Barnabis
Activity Score 28
Uni of whatever
Londonpride's picture

i'd never get this without the others.

Londonpride
Activity Score 171
Copywriter
mrtalented's picture

why foam?

mrtalented
Activity Score 2171
Creative Director
funky_frogii's picture

???????????????????????????

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Wordnerd's picture

it's all about student pranks. unfortunaltely the creators where students in the late 60's

Wordnerd
Activity Score 6692
Copywriter
BOOBJOB LOOBCANNON's picture

'Unfortunately very affordable' a good line.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Barnabis's picture

Ha ha! Only students would truly 'get' this... which makes it spot on! Awesome campaign!

Barnabis
Activity Score 28
Uni of whatever
Jet Propulsion Lab's picture

I got it.
I mean, it's a very funny campaign (and strategic, I might add.) But I had to spend too much time trying to figure out what was going on while looking at ALL THREE ads at the same time!! And that would never happen in real life.
The line makes complete sense, but then, you have to have gotten the visual gag and the target audience they're aiming to reach.

Like the thinking here, though...

Jet Propulsion Lab
Activity Score 10679
Copywriter
slithers10's picture

S&D

Maybe this for the line?(i'm an art director) >> " just because everyone can afford to go doest mean they should."

Feels like the brand has been made to look like a scumbag only airline i go on holiday to get away from people like that. mmmm not convinced.

slithers10
Activity Score 112
Student |

dk

john ler's picture

Please, keep being an art director.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
john ler's picture

Please, keep being an art director.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
cullers's picture

hehehe. Foam party!

"unfortunately" hehehe.

cullers
Activity Score 332
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