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benjaminbrown's picture

I'm starting to hate smug ads like this that assume people know what they're going on about cause they work for the client 8 hours a day. Bring back the 50's I say.

benjaminbrown
Activity Score 439
Creative Director
Rog's picture

Base rine transration prease. :)

Rog
Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

armestar07's picture

Pole dancer injured. :P

armestar07
Activity Score 29
Jeff N's picture

Nice idea, fresh an original. My favorite add of the week

Jeff N
Activity Score 3
Art buyer
Joffrey's picture

Original campaign from Publicis... hallelujah

Interesting concept, good understanding of the purpose

Joffrey
Activity Score 3
Art director
Jon-Paul Mountford's picture

This is sweeet.
I'm a big fan of Cédric's work. But he cetainly improves with good art direction.

Nice to see him not beating an idea to death as has done on some of his earlier works.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

bottleneck's picture

Oh, come on. The line read: "Get Ready. Promo Days." Best ad of the week? Best first thought maybe.

bottleneck
Activity Score 18
freelance
benjaminbrown's picture

What is The Orange Pro Days? I don't understand.

benjaminbrown
Activity Score 439
Creative Director
Wordnerd's picture

Same here. what's that?

Wordnerd
Activity Score 6620
Copywriter
Lol's picture

I don't understand

Lol
Activity Score 127
Copywriter
benjaminbrown's picture

I'm starting to hate smug ads like this that assume people know what they're going on about cause they work for the client 8 hours a day. Bring back the 50's I say.

benjaminbrown
Activity Score 439
Creative Director
Jon-Paul Mountford's picture

Oh dear, perhaps we need to start catering to a less a savvy market, instead of crediting our audiance with some inteligence.

pop open the old clich'e box, cos we're coming in for a dip.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

teenie's picture

Get ready for Ford days!
Get ready for Nike days!
Get ready for Goodyear days!
Get ready for Snickers days!

Sorry - if you can change the brand and keep the concept, it ain't a very good concept.

(And I assume the fire pole means easy access to get out and take advantage of Orange - or whatever - days)

teenie
Activity Score 1886
Copywriter
Ad Junkie At Large's picture

exactly

Ad Junkie At Large
Activity Score 552
Art Director
benjaminbrown's picture

I just want to know what it means? What's wrong with that? I'm intelligent enough to know that I don't need to be super intelligent to look at an ad an understand it, it's the ads that need to be intelligent. For example anyone can make up an intelligent sounding sentence that doesn't mean anything.

If you're going to be patronizing, I'd always use the spell checker first.

What is Pro Orange Day? That's all I want to know, surely the client wants me to know.

benjaminbrown
Activity Score 439
Creative Director
teenie's picture

I assume "Orange" is for the mobile company - it's pretty well known in Europe, and people would recognize the logo. Maybe people would also know off the bat what "Pro Orange Days" are, too, but I haven't a clue.

I don't like this ad because it's so very generic. Bad generic ad!

(BTW, what do you mean by 'patronizing'? I think that bit went over my head...??)

teenie
Activity Score 1886
Copywriter
misterpanda's picture

who works there? Bruno Diaz? jejeje

misterpanda
Activity Score 280
Art Director at BBDO
rocketman's picture

i'm with benjaminbrown, it'd be good to know what the ad is about.
we get the idea of rushing out of the office to go to Pro Orange Day, you can spare that part.
but what the hell is Pro Orange Day? that's all we want to know.

rocketman
Activity Score 385
Creative Director at jwt / glue
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