Keeping distance is rooted in Finnish DNA. Even before the covid-19 crisis, we’ve seen images of Finns waiting at bus stops 6 feet apart. When governments around the world are planning to gradually lift restrictions it is important to remind even the Finns that keeping the distance is still crucial. HOK-Elanto, one of Finland’s biggest retailers, has actively communicated about safety during grocery shopping and now they continue their work with an insightful print ad that demonstrates the preferred distance. The print ran in the nation’s biggest newspaper Helsingin Sanomat on 8th of May.
Print advertisement created by TBWA, Finland for HOK-Elanto, within the categories: Public Interest, NGO, Retail Services.
Chief Creative Officer: Jyrki Poutanen
Vice President, Retail/Commerce, Executive Account Director: Taneli Mattelmäki
Account Manager: Anette Michelsson
Creative Director: Joni Furstenborg
Creative Technologist: Juhana Hokkanen
Junior Art Director: Ville Rutanen
Copywriter: Roni Regnér
Junior Communication Specialist: Saana Sundberg
Data & Insights Trainee: Ellen Lindbom
Other: Erno Reinikainen, Tuomas Perälä
Director of communications and marketing: Tuomas Ahola
Media agency: Carat Finland
Media Innovations Director: Juha Halmesvaara
Strategic Planner: Anssi Soini