Babies Campaign, Snow leopard

Agency Network: 
November 2009
Hogle Zoo:  Babies Campaign, Snow leopard


Campaign promoting the arrival of various baby animals at the zoo.

Print advertisement created by Richter7, United States for Hogle Zoo, within the category: Recreation, Leisure.


See the baby snow leopard.
Utah's Hogle Zoo

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
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Jet Propulsion Lab's picture

At this point in time, this has to be one of the most predictable, unimaginative, run-of-the-mill, poorly-executed concepts for a "baby animal arrival" ad campaign for a zoo.

There's absolutely nothing memorable or unexpected about any of them.

I apologize if I'm being too harsh. But I think it's a fair observation.

Jet Propulsion Lab
Activity Score 10679
szkwadrat's picture

To mi się podoba! Może wiadomość nie jest tak głęboka ale lubię to.

Activity Score 210
Graphic Designer
Stones's picture

I am quite surprised it has a 5.2 rating. I think it is a poor execution

Activity Score 138
jackmancer2017's picture

I think it's cute =)

satrianee's picture

at least place the comforter on grass or something... The idea feels like a little girl helped the crew.

Activity Score 3746
sirvan's picture

These were done for the Bronx Zoo in New York in 2001. Way better. And they won a bunch of awards.

Activity Score 29856


"I love some things, and don't love some other things."

Migzter13's picture

Same thing as with the Tiger/stuffed toy idea.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pencilreturns's picture

What about the background..did the leopard sneak out?

Activity Score 99
Creative Director
silvi's picture

parece la imagen del ataque de un león a un bebé.
Inconcientemente, deja una imagen negativa.

Activity Score 4170
pneuburg's picture

First looking at it, makes you wonder what kind of baby is capable of destroying that. Only after reading the tiny type do you realize it's not a human baby.

It's a concept. Most of the ads I viewed today do not have a concept. Everyone seems to prefer pretty pages.

Activity Score 251
Creative Director |


rolling.stone's picture

Idea is OK but the ambience is not support, it should have been outdoor like elephant one

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

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