Babies Campaign, Giraffe

Campaign
Agency Network: 
Published/Aired: 
November 2009
Hogle Zoo:  Babies Campaign, Giraffe

Description

Campaign promoting the arrival of various baby animals at the zoo.

Print advertisement created by Richter7, United States for Hogle Zoo, within the category: Recreation, Leisure.

Caption

See the baby giraffe.
Utah's Hogle Zoo

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
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pierrelastname's picture

and?? no, no, bad ad. in case is an ad.

pierrelastname
Activity Score 2865
Copywriter
szkwadrat's picture

I like the idea and the execution. Comparing humans and animals kids is great idea

szkwadrat
Activity Score 210
Graphic Designer
satrianee's picture

this must be the baby orangutan's cradle or any other animal with looooong arms. giraffes have long necks.

never ever trust the first "idea".

satrianee
Activity Score 3746
Migzter13's picture

have to agree with the comment above. Mobiles are suppose to be for arms not necks and heads.
But I still see the direction of this one, considering that most people would connect this picture more simply with someone tall.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

vma64's picture

This whole series is just bad. The whole human angle is not working in these executions. Maybe a little more time in the cooker would have helped.

vma64
Activity Score 26
Art Director
Chopper's picture

Lackadaisical.

Chopper
Activity Score 1015
silvi's picture

Why in human ambients? This maby will be more clear in a zoo location.

silvi
Activity Score 4170
Copywriter
rolling.stone's picture

fully agree

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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