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Modern Section

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Agency Network: 
Published/Aired: 
May 2010
Hoggie's:  Modern Section

Description

Print advertisement created by McCann, Canada for Hoggie's, within the category: House, Garden.

Caption

Furniture made of wood so old you'll swear it came from a politician's head. Hoggie's has your cabinet. Hoggie's has your seat. Run for Hoggie's! It's a vote for quality.

Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Art Director: Matt Howe
Copywriter: Gary Lennox
Illustrator: Clancy Gibson / Reactor Art & Design Group
Creative Directors: Gary Lennox, Scott Couture
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Highest Rated

Guest's picture

two headlines is odd. third line is weak. could have done so much with this.

Guest
Anonymous Author's picture

I disagree with the proposition 'If it was good enough for Grandma's bum it's good enough for yours.' So does my Grandfather.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dollypoppin's picture

I like the idea but it's badly executed.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

Guest's picture

It's 3 headlines for the price of 1.

Guest
Shawali's picture

Nice style. I don't really get the first line.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture

two headlines is odd. third line is weak. could have done so much with this.

Guest
jsptrck404's picture

Why cram 3 headlines in one ad. I got the message after 1.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

i see to headlines. grandmas bum line would work fine alone. no need to rationalize it.

Guest
MJStinson77's picture

The art direction is tired. The lines are nice, but I agree not all are necessary in a single ad.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dzsoi's picture

Just because you have a good copywriter you shouldn't put so many words on your ads. Weed out your thoughts and put the best ones into different ads. I can see an ad with JUST the Q-A: What' new at Hoggie's? Absolutely nothing.

Dzsoi
Activity Score 8611
Copywriter
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